Magazine of Design

Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Blue Goose

SID LEE Toronto developed the brand identity and packaging design for Blue Goose, a Canadian-based organic and natural food company that specializes in high quality beef, chicken and fish. Design inspiration came from visiting a Blue Goose farm in British Columbia; seeing the land, the environment, and how well the animals were being treated. The brand’s story is embedded in all aspects of its identity and packaging, with the use of hand-drawn illustrations to provide a rich and detailed representation of the natural environment and excellent conditions in which the animals were raised.

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Up

Up, bathroom collection designed by Emanuele Pangrazi, shows how a simple concept can generate innovation. The initial idea is to improve the comfort slightly tilting the seating plane of the sanitary. This idea turned into the main design theme and it is present in all the elements of the collection. The main theme and the strict geometric relationships give the collection a contemporary style in line with European taste.

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Coca-Cola Tet 2014

To create a series of Coca-Cola cans which spread millions of Tet wishes nation wide. We utilized Coca-cola's Tet symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tai" means Success, "Loc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tet decorations.

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Randen Arashiyama Station

Randen Arashiyama Station is located in central of Arashiyama and in opposite of Tenryuji-temple. The elegant lighting forest has been created in the platform with approx. 600 poles rapped with Kyoto Yuzen kimono fabrics. This station is hoped to be a special place for various people and give them a dramatic moment, so it was designed wishing it would bring happiness and give an ever-fresh image to everyone along with beautiful Kyoto sceneries.

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Die Limo

The key difference is the simplicity and transparency cause of the adult target group. we decided to show the basics of a fruity lemonade in a modern/adult way: fruits and ice printed on a special transparency-label - unique in the lemonade-market. “Die Limo“ (i.e. the lemonade) is the first lemonade by Granini. And as we have named it „Die Limo“, it obviously could not look like an ordinary lemonade.

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Motif Wine

Our vision was to „think“ the world of wine anew. We wanted a graphic pattern to visualize the taste and character of six different wines. The letter M, with lines in a 60-degree angle, acts one the one hand as a key visual and unites all of the bottles under one corporate design. On the other hand, the varying shades of color and the individual patterns provide a tasteful indication of whether the wine is sweet, full-bodied or effervescent. To enhance the visualization of the wine character, we chose earth- and fresh warm colors as well as soft yellow or green tone.

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