As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.
Designed by the Brazilian architect Guilherme Torres for Swarovski Crystal Palace, the instalation is a big Voronoi diagram, which describes the division of spaces into cells with corresponding focal points, combined with the mangrove-root imagery, leding Torres and his team to design angled structures of acrylic tubes that are filled with amber-colored crystals and illuminated from within by LEDs. These root structures, which Torres wanted to look as if they were made of crystals, are set into shallow pools of water, against a backdrop of projections of an Amazonian sunset.
Tactica One is a precision bottle opening tool that reinvents the premium drinking experience. It is the worlds first composite bottle opener of its type and its unique design engages the user both visually and physically through its tactile surfaces. The composite material properties deliver functional performance in an ultra-lightweight and compact form.
SMRT Image Lumica is a two-way communication device between patients and medical professionals, which allows enhanced fMRI brain mapping capabilities, and sophisticated audio-visual entertainment for patients during MRI imaging. This provides advantages to all parties, since the AV functionality, which is compatible with all multimedia, offers a comforting distraction for patients. While the enhanced fMRI technology saves pharmaceutical companies time and money, and ensures that medications get to the people who need them faster.
In the modern home personal computers are no longer a personal productive tool for working, it is now a multi-scenario computer for the family. Horizon 2 is a revolutionary computing platform designed to meet the changing technological environment of the modern families. It is designed for multi-scenario usage. It has an integrated stand with internal compression mechanism on the back that allows easy angle tilt with single hand operation.
This packaging is unique as it takes a conventional coffee bag and places a box style lid over the top to deliver a flat surface providing both functional stackability and large format space for branding and product differentiation. The lid itself employs winged engineering to hold it in place. The wings reverse fold up against the side panels and then catch in place in the fold of the bag thus ensuring the lid can not slip off. It provides the consumer with strong brand messaging and product differentiation defined by a distinctive colour and numbering system.