Magazine of Design

DIDI

Didi is a handmade product by Magenta. Designers: Ronen Bavly and Ornit Arnon. Through a playful study of folding and reopening of ellipse shapes, like the figure of a pleated skirt, we found the eventual cone, whereas the "folding" lines became light slits. The lamp employs a LED bulb. Its small measures help to retain the lamps' miniature figure and its aesthetic value. The Lamp shade is the direct heat reducer of the Light bulb, thereupon although made purely out of metal it is possible to touch it all over

PIRELLI TYRES SHOPPING EXPERIENCE

The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged.

Deundeunhan Beans

The booklight

The bookLight is a funny book lamp that features shapes of a book. The way to turn on the light is similar to how you take out a book from a shelf. It can be charged both by usb and an adaptor. Usually we put this light on the bookshelves and take out the booklight to switch it on and use it wherever you need it.

Pebble

Pebble is designed as a healthy heating system for both indoor and outdoor places. The system is based on the heating of naturally formed and tumbled pebbles of various natural colors via an electrical resistance. The product is healthy by humudifying the air, also economical and space-saving with the wide surface area in a small volume. The product, as a natural heating system is both functional with its mobility and visually appealing with a sculpture like look.

Vertical + Horizontal Farm Tower

The Vertical + Horizontal Farm tower offers a concept on what agriculture will become for the next 50 years. As more and more people migrate to the city and our insatiable appetite increase, the concept of the metropolis vertical farm has to be considered and realized sooner then we think. Using London as the base city for the tower, the V + H tower utilize the next generation of sustainable energy technology to supply local population with low cost and high quality crops.