Edible Insects-Food Packaging by Ghada Wali

Ghada Wali Shows The Edible Insects Food Packaging

Ghada Wali, the author of the displayed project Edible Insects - Food Packaging by Ghada Wali explicates, Insect-protein industries are growing, this is one of the strangest/challenging projects I have worked on, How can I ever make an Edible Insect brand feel appetising/or lets say less disgusting?! The beauty in the details of insects was the insight to build on the visual identity. The biggest challenge is to create an appeal rather than develop repulsive insectological associations and not to shock unprepared consumers with options for serving, and to use illustration to communicate beauty. The main challenge is to transform the association of disgust into beauty..

Edible Insects-Food Packaging by Ghada Wali Images:

VIA: http://competition.adesignaward.com/design.php?ID=60354

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