Roundooze Chickpea Snack Packaging - Magazine of Design

Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Roundooze Chickpea Snack

The design showcases eight roasted chickpea pouches for different flavours. The sweet chickpeas are shown on a black background, the savory ones are represented with gray. Simple fonts and minimal colours for the packaging reflect the highest quality chickpeas. A smile taken from the Roundooze logo is key to the visual style. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them. This promotes a fun and playful experience.

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