AS Women Empowerment
AS decided to design an annual corporate gift to serve as a statement and a call to action inspired by the need to empower women of any ethnicity, religion, or social status. Cretan Tsikoudia, a traditional Greek drink, filled bottles shaped to symbolize different women, each one with a distinct clay face for a cork, stylistically inspired by the ancient Cycladic figurines. They conveyed the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
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