Yonghe
Yonghe Hair Transplant, a hair implant hospital brand in China, has been familiar among consumers for the past 18 years. However, the ageing of the brand, similarity with competitors, and lack of memory points have become issues for development. To address this challenge, the project redesigned the brand symbol and image, incorporating keywords of medicine and aesthetics. It also aimed to activate the style of technological sense pursued by the brand and consolidate its position in the industry with its visual system.
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