Magazine of Design

Reflect

Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story.

Pepsi MetLife Stadium

As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.

Yoga 3 Pro

The Lenovo Yoga3 pro is a convertible Laptop. It is exceptionally thin and light, yet brilliantly intelligent, with a revolutionary new hinge design and intuitive software that responds to how you use it. Whether for work or play, YOGA is a convertible laptop that adapts to you with 4 basic ways to do almost anything: Laptop, Stand, Tent or Tablet. Besides that, you can find more usage ways based on different scenarios.

Jacobs Coffee

This packaging is unique as it takes a conventional coffee bag and places a box style lid over the top to deliver a flat surface providing both functional stackability and large format space for branding and product differentiation. The lid itself employs winged engineering to hold it in place. The wings reverse fold up against the side panels and then catch in place in the fold of the bag thus ensuring the lid can not slip off. It provides the consumer with strong brand messaging and product differentiation defined by a distinctive colour and numbering system.

Lenovo Horizon 2 27

In the modern home personal computers are no longer a personal productive tool for working, it is now a multi-scenario computer for the family. Horizon 2 is a revolutionary computing platform designed to meet the changing technological environment of the modern families. It is designed for multi-scenario usage. It has an integrated stand with internal compression mechanism on the back that allows easy angle tilt with single hand operation.

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