Magazine of Design

Bimgec

The Bio Inspired Micro Gravity Exercise Concept is a workout machine designed to offset the osteoporosis, muscular atrophy and psychological issues associated with long term space travel. Bimgec emulates weight in zero gravity for weight training and aerobic workouts. It incorporates a unique eccentric bias system to increase the effective load during the eccentric phase of a rep. Bimgec was designed for an open call for technologies by NASA for use in their Orion capsule for future manned interplanetary missions, which it won.

Xinhua Bookstore Group Mixed-use Project

Sostanza

Sostanza is a simplified lead holder that combines the warmth of a traditional pencil with the convenience of a propelling pencil. It's composed of only two pieces, the lightweight wooden body and the external ring that slides up to lock the lead in place. Its functioning is elemental but not taken for granted, all the mechanisms have been eliminated, in order to simplify the assembling process and improve its sustainability. Sostanza is a handmade object, entirely produced in Italy using beautiful natural materials.

Nike+ Run Club on Huaihai

When it comes to grabbing the attention of customers, nothing beats a shareable, livable, one-of-a-kind experience. The need for a strong brand-customer connection has never been more prevalent, and what better way to connect than in-person? COORDINATION ASIA joined forces with Nike to create the NIKE+ RUN CLUB on Huaihai, a pair of stealth hubs operating as a pop-up gym outside of department store Lane Crawford in Shanghai’s Times Square.

San Francisco Ballet

Method partnered with San Francisco Ballet to design a new digital platform that encourages engagement with its audience through multiple touch points. The intention was to clarify the company’s story, provide inspiration through dance and attract a broader audience through education. The new online experience gives audiences the freedom to explore & appreciate the ballet through multiple lenses, while extending the same elegance you would find in a performance to some of the more focused tasks such as ticket purchase or donation.

Memento

All start with thankful. A series of letter openers that reflects occupations: Memento is not just a set of tools but also a series of objects that expresses the user’s gratitude and feelings. Through product semantics and simple images of different professions, the designs and the unique ways each Memento piece is used give the user various heartfelt experiences.

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.