Magazine of Design

Utrecht City Theatre

Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

Eureka

The Eureka Lounge Chair is inspired by the smallest surface in nature, the Empener surface, and gives a sense of order and flow to the lounge space through a mathematically modelled curved form. The smooth curves and curved edges add visual tension to the product. Wool fabrics from the Kvadrat Sprinkles collection, in warm colours, allows the user to perceive the comfort of the furniture before using it and creates a desire to confirm this feeling through use.

Xijiajia

Xijiajia is the first Ai digital human loaded with Aigc technology around the world. She fills the blank of virtual humans in the field of content creation and leads to a more efficient creativity, helping to reduce the costs of content generation and improve content diversity. Xijiajia boasts a though pattern closer to a human and independent learning ability, who can conduct interaction free of barrier with users through sign language and multiple languages.

Nikolatesla Unplugged

Refined design solutions that cater to top performance in cooking and extraction is marked with Nikolatesla Unplugged. Controlled through fixed click-release knobs with analog touch and feel, providing quick and intuitive access to its features. All elements are incorporated into a bold-lined appearance, developed to intelligently separate the cooking zone from the control area. The cooking and extraction areas are distinguished by the linear central glass flap, which conceals the extraction area.

Liang Bai Kai

The main function of the bottle is to contain cool-down boiled water (Meaning Liang Bai Kai). What comes next is the label-less bottle contains and shares with the consumers an important part of ancient Chinese art. The inspiration is from the national treasury artwork of the Riverside Scene from Tsingming made in the Song dynasty over 1000 years ago.