Magazine of Design

Up Your Street

Up Your Street is a brand idea created to reinvent and reinvigorate the ailing cottage cheese category. The concept is built around the notion of moving cottage cheese on from the safety and comfort of its old 'cottage' to live in more exciting and exotic homes. In doing so the product itself is reinvigorated and re-presented in new and interesting flavour combinations. The house-shaped Tetra Pak format brings this concept to life in-store, creating a 'street' on shelf and invites possibilities for new variants, sizes & limited editions.

calendar 2013 “Town”

The Town is a paper craft kit with parts that can be freely assembled into a calendar. Put together buildings in different forms and enjoy creating your very own little town. Life with Design: Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space. Our original products are designed using the concept of “Life with Design”.

Eva

Or2

Or2 is a single surface roof structure which reacts to sunlight. The polygonal segments of the surface react to ultra-violet light, mapping the position and intensity of solar rays. When in the shade, the segments of Or2 are translucent white. However when hit by sunlight they become coloured, flooding the space below with different hues of light. During the day Or2 becomes a shading device passively controlling the space below it. At night Or2 transforms into an enormous chandelier, disseminating light which has been collected by integrated photovoltaic cells during the day.

Il Mosnel QdE 2012

Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass. The concept is a graphic re-elaboration of the shape of the lake and expresses all the power of a Reserve bottle being poured into a crystal glass. An elegant and lively label, balanced in its graphics and colors, is a daring solution with transparent polypropylene and entirely hot foil gold printing to give new sensations. The pouring out of the wine is underlined on the box, where the graphics wraps around the pack: simple and impactful composed by two “slive et tiroir” elements.

Agraz Restaurant

Agraz Restaurant’s brand is inspired by Brazil’s twenty-seven states. The round symbol was inspired by the center of the Brazilian flag. The colors represent the miscegenation, diversity and the meeting of cultural globalization at the hotel. The density of the population within each Brazilian state inspired the dimensions of the stripes. The project included: menu designs, placemats and an institutional campaign. The menus enable a sensorial experience by means of the texture of the material and logo application in resin, which gives it a 3D effect. Black menus are for men and white for women