Magazine of Design

Catzz

When designing Catzz cat bed, the inspiration was drawn from needs of cats and owners alike, and need to unite function, simplicity and beauty. While observing cats, their unique geometrical features inspired the clean and recognizable form. Some characteristic behavioral patterns (e.g. ear movement) became incorporated into cat's user experience. Also, bearing owners in mind, the aim was to create a piece of furniture they could customize and proudly display. Moreover, it was important to ensure easy maintenance. All of which the sleek, geometrical design and modular structure enable.

Simplest Happiness

The Chinese zodiac in that year is the pig, so Yen C designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. And combine four movies elements into the video. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie.

Fluid Space

Alignment to Air

As for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.

The Shard

Function combines sales office and gallery, The Shard was design to interact with people in an more inclusive and open way. The use of the unit components of the aluminum thousand paper crane on the facade emphasizes its artistry. The desire is to create events for Chongqing city by taking architecture as the carrier, so that to drive the public's sense of participation and interaction, and bring vitality to the community and society.

Poise

The acrobatic appearance of Poise, a table lamp designed by Robert Dabi of unform.studio shifts between static & dynamic and a big or small posture. Depending on the proportion between its' illuminated ring and the arm holding it, an intersecting or tangent line to the circle occurs. When placed on a higher shelf, the ring could overhang the shelf; or by tilting the ring, it could touch a surrounding wall. The intention of this adjustability is to get the owner creatively involved and play with the light source in proportion to other objects surrounding it.