Magazine of Design

PIRELLI TYRES SHOPPING EXPERIENCE

The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged.

DIDI

Didi is a handmade product by Magenta. Designers: Ronen Bavly and Ornit Arnon. Through a playful study of folding and reopening of ellipse shapes, like the figure of a pleated skirt, we found the eventual cone, whereas the "folding" lines became light slits. The lamp employs a LED bulb. Its small measures help to retain the lamps' miniature figure and its aesthetic value. The Lamp shade is the direct heat reducer of the Light bulb, thereupon although made purely out of metal it is possible to touch it all over

Ten To Sen テントセン (Point and Line)

Vertical + Horizontal Farm Tower

The Vertical + Horizontal Farm tower offers a concept on what agriculture will become for the next 50 years. As more and more people migrate to the city and our insatiable appetite increase, the concept of the metropolis vertical farm has to be considered and realized sooner then we think. Using London as the base city for the tower, the V + H tower utilize the next generation of sustainable energy technology to supply local population with low cost and high quality crops.

S4nity S4 ident

When we were approached by S4nity to design their brand, we sought to differentiate them from other I.T. companies by designing a visually engaging brand using the platform of a lovable and recognizable mascot. S4 was created as the brand's spokesperson, delivering the values and technological know-how behind S4nity.

Small dogs

Unique is the sentiment which inspired the object and urged my instinctive creativity, my daughter’s desire for a dog. Normally, I put attention to the little things, little daily needs, little emotions, in this way I create healthy, pure and simple objects, aimed at the satisfaction of children and pleasantly useful for adults. Small Dog it’s not only a toy, or the concretization of a child's dreams: it’s so useful that it goes everywhere … walking… around the house.