Magazine of Design

Get the hang of it

Where did all the hangers go? They’re never enough and there isn’t one around when you need it! Well, that’s about to change! The “get the hang of it” bag has two no ordinary handles. They are actually two detachable carboard hangers. The user can hang up his newly purchased clothes at once! This bag gives the opportunity to retail stores to “go green” and remain at the forefront of the fashion world. It also urges consumers that concern themselves with the state of the environment, to avoid the use of plastic bags and hangers.

Utrecht City Theatre

Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

Eureka

The Eureka Lounge Chair is inspired by the smallest surface in nature, the Empener surface, and gives a sense of order and flow to the lounge space through a mathematically modelled curved form. The smooth curves and curved edges add visual tension to the product. Wool fabrics from the Kvadrat Sprinkles collection, in warm colours, allows the user to perceive the comfort of the furniture before using it and creates a desire to confirm this feeling through use.

Xijiajia

Xijiajia is the first Ai digital human loaded with Aigc technology around the world. She fills the blank of virtual humans in the field of content creation and leads to a more efficient creativity, helping to reduce the costs of content generation and improve content diversity. Xijiajia boasts a though pattern closer to a human and independent learning ability, who can conduct interaction free of barrier with users through sign language and multiple languages.

Nikolatesla Unplugged

Refined design solutions that cater to top performance in cooking and extraction is marked with Nikolatesla Unplugged. Controlled through fixed click-release knobs with analog touch and feel, providing quick and intuitive access to its features. All elements are incorporated into a bold-lined appearance, developed to intelligently separate the cooking zone from the control area. The cooking and extraction areas are distinguished by the linear central glass flap, which conceals the extraction area.