TECO Endorser
TECO Endorser is an advertising campaign created for a Taiwanese home appliance brand. The campaign features the baseball player Chen Chieh-hsien, known as Captain Taiwan, as the brand ambassador. High-end commercial photography combines sports lighting with home appliance aesthetics. Deliverables include two television commercials, four short videos for social media and more than 500 high-resolution master images, adapted for print and digital formats. The aim is to connect the brand heritage with younger audiences.