Kind Tea is a Charitable Project
For this project the vivid and warm colors were chosen to reinforce the association with childhood. For each type of tea, its own color scheme was worked out in order to make it easier for customers to separate them. The inspiration for this project was Totoro, a spirit that protects and cares for children. He became the prototype of our heroes, so that they visually reflect Totoro, which is why consumers have an association with kindness and childish happiness. The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy.
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