Beverage Packaging

Explore 19 award-winning designs tagged Beverage Packaging on Magazine of Design.

Designer / Brand: PepsiCo Design and Innovation Work: Beverage Packaging Tag: Packaging

Mirinda Global Refresh

Mirinda Global Refresh is a beverage packaging design created for a carbonated soft drink brand. The packaging gives the brand a clearly updated and differentiated point of view within the carbonated soft drink category. The visual language is vibrant, modern and creative, developed with the tastes of a young, digital and highly visual audience in mind. The design also reflects the brand legacy of new and surprising fruity flavors. The renewed appearance aims to build greater awareness and to help the brand stand out in the current market.

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Designer / Brand: Jianchao Chen Work: Beverage Packaging Tag: Packaging

Eastroc Amla Juice

Eastroc Amla Juice is a packaging design for a fruit juice drink. The packaging is dominated by a soft green tone that reflects the natural color of the amla fruit and suggests the palate cleansing and digestive benefits of the drink. Three dots are arranged in a continuous lace pattern on the bottleneck and on the carton to extend the visual presence on the shelf. Enlarged images of amla fruits are staggered across the label to draw attention and to indicate the high juice content. The juice is filled into a cylindrical PET bottle with a full label printed with eco-friendly ink.

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Designer / Brand: PepsiCo Design and Innovation Work: Beverage Packaging Tag: Limited Edition

Pepsi Black x Digital Shanghai FW 2023

Pepsi Black x Digital Shanghai FW is a limited edition beverage packaging created for Shanghai Fashion Week. The packaging reflects the event theme Originate New Nature. A colorful ring surrounds the Pepsi logo, and the graphic is stretched in a single direction to suggest an extension of time and space. Deconstructed color blocks in pink and green are set against a black background for a bold, multi-layered look. Overlapping stretched graphics create a digital glitch effect that expresses the merging of the virtual and the real.

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Designer / Brand: PepsiCo Design and Innovation Work: Beverage Packaging Tag: Packaging

Mirinda Vintage Special Edition

Mirinda Vintage Special Edition is a packaging design for a soft drink. The label places the orange shaped logo at the center, with the Mirinda name set in rounded, bubble like lettering that differs from the current brand type. Glass bottles are used so the drink stays visible, and plain white caps complete the retro appearance. The design combines historic brand cues with a simple modern style. The result is a collectable package intended for young consumers and for people already familiar with the brand.

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Designer / Brand: Jiabei Jiang Work: Beverage Packaging Tag: Packaging

BrokenTopBrewing Co Beer

Broken Top Brewing Co Craft Beer is a beverage packaging design created for a small batch craft beer brand that makes IPA and pilsner. The graphic pattern is inspired by vintage toys. An integrated logo adapts to the color scheme of each product line and merges with the pattern to create a visual illusion. The cans are made of blue aluminum, customized to reach a deep navy tone that is rare for aluminum cans. Ultra-high speed ink-jet printing with a white ink layer makes the graphics more vivid. The standard 211 body can holds 12 ounces.

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Designer / Brand: PepsiCo Design and Innovation Work: Beverage Packaging Tag: Packaging

Bubly Bounce

Bubly Bounce is a beverage packaging design for a caffeinated sparkling water line. The packaging extends an existing sparkling water range and signals the addition of caffeine without moving into the visual language of energy drinks. Bold and bright colors, bubbles, friendly greetings and smiles are kept, so the brand stays easy to recognize. The design also communicates the use of two flavors in one drink. The system is intended to appeal to current buyers and to stand out clearly on the shelf.

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Designer / Brand: Mao Ming Work: Beverage Packaging Tag: Packaging

Sparkling Juice

Sparkling Juice is a packaging design for a carbonated fruit drink. The design combines the label with the shape of the glass bottle. The beveled label follows the curvature of the bottle, and a small fruit label indicates the flavor of the juice. Hand-drawn illustrations show four animals, a flamingo, a leopard, a giraffe and a chameleon, reaching toward four fruits, lime, passion fruit, strawberry and lychee. The bottle holds 290 milliliters and is 20 centimeters tall. Hot silver printing and embossing are used on the label.

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