Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
Explore 98 award-winning designs tagged Brand Identity on Magazine of Design.
Having the mission of defending the right causes and putting invaluable legal evidence together in order to bring effective solutions to customers, demands a lot of organizational discipline and flexibility. The brand depicts these efforts thoroughly and goes beyond the visual identity. Turning the logo into an office device not only puts together paperwork but helps the brand to stick into clients' memory.
Khedr El Attar is a brand identity created for a trader of organic and raw products established in Cairo in 1945. The project combines a brand strategy with a visual system that reflects the new positioning of the brand. The identity retains the status of Khedr El Attar as a source for organic and raw goods. The visual system organises the business into three main subcategories: organic medicine, raw beauty and culinary products. Packaging design and brand guidelines complete the system, joining the old ethos of the trade with a modern presentation.
The Early Chapter is a brand identity created for an early childhood activities clubhouse in Singapore. The clubhouse helps children develop an interest in Mandarin through immersive play. The logo is built from simple shapes in red, yellow and blue, stacked to resemble a small hut. The hut form represents the community that the clubhouse aims to build. The negative space between the shapes forms the Chinese character for Mandarin, showing the focus on the Chinese language. A half sun suggests an uplifting environment for young children.
Status Audio is a brand identity created for a New York based direct-to-consumer headphone company. The logotype mimics the flow of a simple sound wave pattern, with each letter following the same vertical path and arch. The refined sound wave pattern also serves as a secondary mark where the logotype is not needed. Color and type unify the visual identity across packaging, website, print collateral and marketing materials. The headphones carry no logo, only a unique product code, which reflects a minimal and utilitarian approach. The packaging is offered in several sizes.
NYC Deal is a brand identity created for a 99 cent store in New York City. The identity centers on a bold price tag set at an angle, recalling the dangling movement of tags that customers reach for and steady before reading. The tilted tag makes the single price of 99 cents the clearest message of the brand. Supporting elements refer to the products sold in the store. Printed materials use digital laser printing, while tote bags, shirts and other fabric items use screen printing for durable inks.
UltiSante is a brand identity created for a health product based on long term clinical research. The identity presents scientific innovation together with human care. Green is combined with deep gray to suggest innovation and the light of life. The green tone appears from inside the deep gray envelope, showing the key component of the product. Gold details add a sense of prestige, and a color gradient expresses the ongoing process toward better health. The identity is applied to an envelope, a light, a wall and a catalog.
Superlimao is a brand identity created for a Brazilian architecture firm. The logo is inspired by grotesque typography, giving a sober tone that contrasts with a series of colorful illustrations and patterns. The identity includes business cards, stickers for closing envelopes, an institutional presentation and posters. The posters are printed on 75 gram offset paper and glued to walls and sidings to mark the office headquarters and the building sites. The visual language can be both sober and expressive, according to the message and the context.
Doolot is a brand identity created for a trading house. Doolot is a Kyrgyz word that means wealth, happiness and grace. The identity is based on a stylized capital Cyrillic letter D that is shaped like a crown. The crown refers to superiority and to the throne as a symbol of power. Gold is used as the main color because it matches the general concept of the brand. The identity includes a logo, a visual system and brand style guidelines. The design is intended to convey power, progress, versatility and resourcefulness.
Holystone is an electronic component provider for 40 years. The piling square elements are made with their products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
Women of Wonder University is a brand identity created for a twelve week course that prepares women for future work and life balance. The identity joins the first letters of Women of Wonder into the short word WoW, set in bold lettering. Pink stands for femininity and opportunity, light blue for openness and perspective, and dark blue for trust and knowledge. The colored logo is used on white backgrounds, while a white logo is used on bright backgrounds. The design gives the platform high visibility and energy.
Continue reading about Women of Wonder University Brand Identity
Thirty Years Anniversary is a brand identity created to mark thirty years of restored diplomatic relations between Lithuania and Germany. The emblem highlights the number thirty and combines the two digits with the colors of the flag of each country. In larger applications the zero is cropped, so the layout stays clear, the text remains readable and the shape works as a graphic element. On a mug, the handle completes the cropped zero. Colored marks on a white background improve visibility. The identity frames public events and communication.
Continue reading about Thirty Years Anniversary Brand Identity
LendMe is a brand identity created for a company that operates in the home equity market. The logo uses an iconographic structure that refers to binary codes balanced against each other, suggesting both a mathematical idea and a two-way relationship between the company and its clients. The colour palette is complementary, with purple as the base and orange and blue as supporting tones for different messages and audiences. Applications include business cards, envelopes, an institutional presentation and a street light panel.