Branding

Explore 32 award-winning designs tagged Branding on Magazine of Design.

Designer / Brand: Cansu Dagbagli Ferreira Work: Branding Tag: Graphic

Dreavita

Dreavita is a progressive and inclusive wellness brand. Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. The concept was born from the idea of strong nature and it's called Simplicity inspired resilience. As the patterns of nature hints to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.

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Designer / Brand: Amr Ibrahim Mousa Work: Branding Tag: Graphic

Villa Sorra

Villa Sorra is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants' hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.

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Designer / Brand: Nargiza Usmanova Work: Branding Tag: Advertising

Tels Cargo

Tels Cargo is a brand identity created for a European transportation company focused on automotive cargo. The logo keeps the original typography, colour palette and five-stripe symbol of a pallet, so recognition is retained. A circular element represents the sun and light. The letters G and O in the word Cargo are joined to suggest movement. The identity is applied to truck designs, wall calendars, office supplies, greeting cards, water bottles, bags, wall clocks, exhibition stands and gifts. A grey and orange palette supports a modern and professional appearance.

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Designer / Brand: Ruis Vargas Work: Branding Tag: Graphic

Dona Vitamina

Dona Vitamina is a brand identity project created for an existing juice brand. The logotype shows a cross-eyed Victorian lady sipping a juice, a humorous image of a woman who owns herself. To expand that idea, a series of illustrations of women of different ethnicities was drawn in a stencil style and paired with short, amusing phrases. The illustrations appear on menus, packaging, bags, postcards, stickers and a large handmade wall. Most printed items were produced by offset printing in CMYK colors, and the bags were silkscreened.

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Designer / Brand: YongQing Liu Work: Branding Tag: Graphic

Tea and Tea

Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering Tea and Tea and the Arabic numeral 2, which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.

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Designer / Brand: Mengchao Wu Work: Branding Tag: Graphic

Meet Rebrand

Meet is a Korean barbecue restaurant targeting young people. Client’s assignment for Mengchao, Hao and Sijia is to create an art direction and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries. This idea leads them to the milestone of the concept, connecting different meats, seafood and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch.

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Designer / Brand: Anja Zambelli Colak Work: Branding Tag: Graphic

Quix

Quix is a brand identity for self-service vending machines that offer hot and cold drinks and snacks. The identity uses colors, textures and forms drawn from Italian culture, paying homage to the golden age of Italian design. A slightly vintage appeal recalls the Dolce Vita years and evokes Italian coffee culture. Coffee cups and posters are printed in CMYK colors with offset technology, while the vending machines are branded with printed foils. The design turns a quick coffee break into a calm visual experience.

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Designer / Brand: Ruis Vargas Work: Branding Tag: Graphic

Chez Vous

Chez Vous is a visual identity created for a Belgian restaurant in Sao Paulo, Brazil. The identity reinterprets Belgian icons, such as Magritte, the Manneken Pis, rain and traditional fries, through a simple illustration style. Short texts include Belgian dialect variations, adding a sense of humor to the graphic compositions. The identity is applied to menus, posters, panels, packaging and t-shirts, giving the restaurant visual unity. Menus and posters are printed in offset with CMYK colors, while the t-shirts are printed digitally.

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Designer / Brand: Clarkmcdowall Inc Work: Branding Tag: Packaging

Theo Rebrand

Theo Rebrand is a packaging and visual identity program for a fair-trade, bean-to-bar chocolate brand. The design uses a bold paint stroke as a window to taste discovery and as an expression of the craft behind premium chocolate. A white background suggests clean eating and purity of ingredients, and helps the packs stand out on the shelf. Bars measure about 3 by 6 inches and use a paper overwrap with a foil inner layer. Cups measure about 2 by 4 inches and use a flow wrap on a matte substrate. The aim is to link higher standards with good taste.

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Designer / Brand: Mengyi Xie Work: Branding Tag: Graphic

Stories of Communication

Stories of Communication is a visual identity design created for the fifteenth anniversary of a university school of communication. The main logo is a geometric graphic based on the numeral 15. From the main logo, a family of 100 sub-logos was developed. Each sub-logo presents one story, invention or initiative from the history of communication, from knotted strings used in prehistoric times to the first newspaper and the world wide web. Arranged in chronological order, the sub-logos are applied to posters, invitations, pamphlets, venue displays and souvenirs.

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Designer / Brand: Yuta Takahashi Work: Branding Tag: Graphic

Miltos

Miltos is a brand identity and packaging design for a chocolate brand. The concept extends the bean to bar idea into a tree to bar approach that highlights the aroma of cacao. The package is made of dark blue fine paper with glitter processing, varnish that expresses a silk pattern and gold foil stamping. The case opens like the cover of a book and holds a flavor chart card that explains each taste in detail, as is done with wine. The assortment box is based on the image of a bookcase. The design supports a calm brand experience for adults.

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Designer / Brand: Harel Koka Work: Branding Tag: Graphic

Blanc Water

Blanc Water is a brand identity created for a company that imports water from the Alps. The logo combines a graphic sign of the Alpine mountains with typography and colors drawn from the alpine landscape. The design language is clean and consistent, and it is applied to the objects of the company and to its social media channels. The intent was to express strength and clarity through simple forms. The identity gives the brand a distinct presence in the market and makes the company easy to recognize.

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