Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Innovate Depict Inspire Packaging

Zhu Jinliang, Han Lu, Lin Huangshan Packaging Packaging

Innovate Depict Inspire

Innovate Depict Inspire is a packaging design for colored pencils. The tiered base includes secure slots that keep the pencils arranged and easy to reach. Cushioning foam inside the lid protects the pencil tips. Indentations on the lid serve as a phone stand or as a temporary rest for pencils in use. A sharpener is placed on the back, and horizontal locking slots hold the lid firmly to the base. The graphics pair Jingdezhen porcelain flower patterns for the 24 solar terms with abstract geometric shapes and soft color palettes.

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Amortals Home Travel Packaging Series

Hyx Creative Design Hangzhou Co., Ltd. Packaging Series Packaging

Amortals Home Travel

Amortals Home Travel Series is a packaging series for disposable personal care products used during travel. The range covers a bath towel, underpants, a pillowcase, a dry hair cap, a toilet seat cover and compressed soft tissue. Each pack is made of biodegradable materials and printed with a four color process that reproduces soft tones and wood grain patterns. A house symbol holds the product information, supported by simple icons. The packaging structure is easy to open, and the series brings the warmth of home to any journey.

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Songfengruo Ancient Tree Black Tea Packaging

Suzhou SoFeng Design Co.,Ltd. Black Tea Packaging Packaging

Songfengruo Ancient Tree

Songfengruo Ancient Tree is a gift box designed for premium black tea. The outer box measures 240 mm by 60 mm by 240 mm and holds three small drawers, each 65 mm by 40 mm by 150 mm. A pine needle symbol was created for the brand and repeated as a tiled pattern on the drawers. Colorless relief printing adds depth to the flat paper. The neatly arranged drawers recall the Chinese folding screen. Dark brown tones and paper with tea fiber and texture express the brand's pursuit of nature, health, and quality.

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Cafe Guardiao Packaging Redesign

Tipz Boutique Criative Agency Packaging Redesign Packaging

Cafe Guardiao

Cafe Guardiao is a packaging design for a premium roasted and ground coffee produced by a Brazilian cooperative. The visual identity is anchored by an archangel illustration, drawn in an engraving style, with protective wings as the dominant graphic element. Bold typography creates a clear visual hierarchy at the point of sale. A label band states the roast level, the cooperative origin, and the 100 percent pure conilon content. Flexographic printing on kraft and matte laminated substrates gives the package a matte finish and a tactile surface.

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Wakayama Umeshu Series Plum Wine

Fumiko Okazeri Plum Wine Packaging

Wakayama Umeshu Series

From Wakayama, Japan comes an aromatic plum wine and a refreshing plum wine jelly. Inspired by the concept of cultural exchange and encounters rooted in Chinese tradition, the design expresses a distinctly Japanese sensibility through soft textures and delicate illustrations. When the two bottles are placed side by side, they create a scene of a man and woman meeting-captured within the packaging design. As a gift from Japan, blessed with majestic mountains, the sea, ocean breezes, and brilliant sunlight, it accompanies joyful gatherings in faraway China.

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White Album Packaging Design

CONS PROS Packaging Design Packaging

White Album

White Album is a packaging design for a music album, shaped as a buildable spacecraft model. The outer box is pure white and holds a sketch patterned slipcase, with UV printing that reflects rainbow light. The lid is decorated with silver foil stamping and a three dimensional graphic. Two panels and a transparent cabin assemble into a bird inspired craft that serves as a desktop ornament and a phone stand. An NFC chip gives access to the digital album, and the CD is stored in the base. The lyric booklet unfolds into a poster.

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Johnnie Walker Limited Edition Packaging

Ofen Hu Packaging Packaging

Johnnie Walker Limited Edition

Johnnie Walker Limited Edition is a gift packaging design for a whisky bottle released for the Mid-Autumn Festival in China. The Mid-Autumn Festival is an important time for family reunion, so the themes are home, reunion and emotion. The design draws on the doors and windows of traditional Chinese architecture. The outer box opens as a double door, held closed by a magnet button in the centre, and reveals the bottle inside. Orchids, butterflies and auspicious clouds are depicted. Gilding and laser cutting are used on the box, and sandblasting is applied to the bottle.

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Xiyes Tea Gift

Huang Feng Tea Gift Packaging

Xiyes

Xiyes is a packaging set for a tea gift, inspired by traditional Chinese hospitality. Four patterns appear on the small inner packages, representing humility, warmth, respect and enthusiasm. Each pattern is formed from calligraphic strokes in the logo, rearranged into images that suggest traditional Chinese cultural figures. The packaging is made from renewable cellulose-based materials, selected for durability, pressure resistance and moisture retention. The outer box has a magnetic closure, and individually sealed tea sachets rest on a cellulose tray inside.

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Shijian Chuxin Tea Packaging

Jun Li Tea Packaging Packaging

Shijian Chuxin

Shijian Chuxin is a packaging design for tea. The design uses illustrations inspired by the ecological tea gardens of Guizhou, frogs, swallows, tea pickers and the Chishui River. The Chinese-style illustrations reflect the ecology of the production area and give the brand a distinct visual language, aimed at younger consumers. The wrapping paper is made of white special paper and printed with the illustrations. The box is finished with laser printing and gold hot stamping, and measures 300 by 120 by 80 millimeters. The box opens easily, and the simple materials suit mass production.

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Pepsi New Year 2022 LTO Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Pepsi New Year 2022 LTO

Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow.

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Fertile Soil Wish Fertilizer Design Packaging

Mingrui Duan Packaging Packaging

Fertile Soil Wish Fertilizer Design

Fertile Soil Wish Fertilizer Design is a packaging for home gardening fertilizer. The outer box takes the shape of a traditional Japanese ema, or votive tablet, and carries a leaf motif and the word omamori. Inside, the fertilizer is compacted into star shaped tablets that are placed directly in the soil, so plastic packaging is not required. The box is made of sustainable wood and can be reused and hung above a plant pot, with only refill tablets needed later. A color code marks each product for flowers, succulents and other plants.

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The Taoscan Irish Whiskey Packaging

Tiago Russo Irish Whiskey Packaging Packaging

The Taoscan

To stand out from the crowd you need to be extraordinary. And The Taoscan is no ordinary product: there is no whiskey on earth like it. Designed for the finest venues, stealing the limelight on the bar. The stand and accessories were designed to offer the perfect whiskey serve: its open, 360 degrees design allows it to be viewed from every angle, deploying envy from everyone else in the bar. The walnut stand, the detailed copper stems that lead up to a leather handle, the obsidian or the thoroughly crafted bottle and glasses; every part of The Tasocan is the pinnacle of design excellence.

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