Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Designer / Brand: Koichi Namimoto Work: Package Tag: Packaging

Time Capsule

Time Capsule is a package designed for a community library in Nishi-Tokyo City. Time Capsule is loaned to library users on an annual basis. Personal treasures and family mementos are kept inside, and a date and time for opening are set by the user. The package looks like a book, so it can be displayed on the high shelves that users cannot reach and where books cannot be placed safely during earthquakes. Five colors bring movement to the space while keeping a calm atmosphere. Colors that resist fading and paper that resists warping suit long display.

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Designer / Brand: Antonia Skaraki Work: Packaging Tag: Packaging

The Wine Bag

Made exclusively for Lidl, as a Christmas Limited Edition, AS created the packaging for 1.5lt wine-in-box semi-dry wine, for the client The Wine Barrel. The container was designed to resemble a handbag, with the addition of golden elements to evoke a festive mood and give a sense of luxury. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.

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Designer / Brand: Katsunari Shishido Work: Food Package Tag: Packaging

Kuniichi

The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.

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Designer / Brand: Beijing Forestry University Work: Package Design Tag: Packaging

Dou Xiaojiu

Dou Xiaojiu's Story is a small bottle liquor brand developed for white-collar workers in China's first tier cities. As a cultural and creative liquor brand, it features the concept of cartoon and blind box, which tells the story of white collar workers through cartoons on the bottle body, resonating with consumers. Dou Xiaojiu has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.

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Designer / Brand: Bloom advertising agency Work: Bavarian Beer Packaging Design Tag: Packaging

AEcht Nuernberger Kellerbier

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

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Designer / Brand: Yang Bo Work: Fizzy Orange Tag: Packaging

5100

The brand font in the graphic highlights its unique regional advantage, originating from an altitude of 5100 meters, making it authentic glacier water from the snowy plateau. Three colored ribbons symbolize Xizang prayer flags, merging with snow-capped mountains and Xizang script to craft a distinctive brand image that seamlessly blends ethnic elements with modern visual aesthetics. The imagery of Xizang prayer flags fluttering atop snow-capped mountains in the bright sun evokes a sense of inspiration and upliftment.

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Designer / Brand: Dai Longfeng Work: Liquor Packaging Tag: Packaging

Nianfenyuanjiang

Nianfenyuanjiang is a packaging design for a liquor produced in Bozhou, China. The design takes bamboo slips, a traditional Chinese writing medium, as its starting point. Classic quotations from the Tao Te Ching, the book written by the philosopher Laozi, who was born in Bozhou, are applied to the surfaces. The box measures 350 by 120 by 280 millimetres and uses a conventional opening structure, which suits mass production and protects the product. Paper with an imitation wood effect replaces wood and supports environmental protection.

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Designer / Brand: Beijing Jiaotong University Work: Package Design Tag: Packaging

Yihe Dim Sum

Yihe Dim Sum is a packaging design for a Beijing-style pastry brand sold at the Summer Palace. The outer box measures 230 by 230 by 60 millimeters and holds four smaller boxes of 110 by 110 by 45 millimeters. Four well-known sites of the Summer Palace are illustrated to represent the four pastry flavors. The illustrations combine traditional Chinese architecture with a pop art style and collage elements taken from traditional paintings. The box uses UV printing, a paper interlayer, bronzed side text and die-cut edges for durability.

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Designer / Brand: Zhong Huang Work: Building Block Packaging Tag: Packaging

Shangfang Large Seal Script

Shangfang Large Seal Script is a gift box package designed for a building block toy. The form is inspired by the jade seal of ancient China, so the package is shaped as a square tray with a lid. The lid is made of acrylic with gold stamped letters, and the tray is made of red touch paper with an EVA lining and a velvet backing. Internal grids store each component separately, so a required piece can be found easily. A transparent inner box of frosted PVC allows the assembled work to be displayed, giving the package a second use.

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Designer / Brand: PepsiCo Design and Innovation Work: Beverage Packaging Tag: Packaging

Pepsi x Spotify

Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can.

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Designer / Brand: PepsiCo Design and Innovation Work: Beverage Packaging Tag: Packaging

Pepsi Super Bowl LVII Alumitek

Pepsi Super Bowl LVII Alumitek is a limited edition beverage bottle created for a major football event hosted in Phoenix, Arizona. The design draws inspiration from the surrounding desert landscape, known for its vast sky and distinctive flora and fauna. A vibrant gradient moves from black to purple to orange, recalling an Arizona sunrise. Printing capabilities were pushed to build a sense of depth. Silhouetted icons are placed across the desert scene of cacti and bushes, paying homage to local wildlife such as coyotes, snakes and birds.

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Designer / Brand: Mohsen Koofiani Work: Pet Foods Tag: Packaging

Pavanpet

Normally, since humans consider pets as members of their families and children, the packaging design is cartoonish. The use of characters can strengthen the connection with the viewer and create an attractive environment. As a result, the packaging has a prominent and special visual connection. The animals' faces are very cleverly designed and their smiles and happiness are clearly visible, which shows the effect of this product on them. Using simple colors without details creates a better understanding of the image and purpose.

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