Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Odaya Home Packaging

Odaya Home

Odaya Home packaging needed to reflect the craftsmanship of the handstitched lace used and the symbolic value of the ornaments. The figure of a peacock, the core element in Odaya Home’s first Care and Love Collection, is a traditional guardian of the home. The packaging design developed the peacock image into a fine golden web of feathers, reminiscing lace-making itself. The brand story is told on the inside of the lid of the gift box, while delicate tissue paper with the brand's slogan "You belong and this is home, Odaya Home" provides a tender wrap for the fine cotton sateen fabric inside.

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New Year's Red Envelopes Packaging

New Year's Red Envelopes

New Year's Red Envelopes is a set of three red packet designs created for the Chinese New Year. The red envelope is a traditional Chinese gift used to celebrate New Year's Eve, and the term Li Shi carries the meaning of auspicious things and good fortune. Each design is based on a traditional greeting: the prosperous fish, the auspicious tangerine and the gourd for fortune. The graphics extract the form of ancient Chinese coins and combine that form with each symbol through simple dots, lines and surfaces. Each envelope measures 180 by 90 millimeters.

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Carp Leap The Tea

Carp Leap

Carp Leap is a packaging design for black tea, created as a business gift. The design tells a story with traditional Oriental elements such as the fish, the dragon and the pine tree. Three stages are shown: leaping over the dragon gate, surpassing oneself and enjoying life. The illustrations refer to the memory of struggle shared by entrepreneurs. The box has a hard mounted shell with embossing and gold foil stamping, an origami paper bag and a sponge insert that holds each item in place. A cup with crystal glaze is included.

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Band3 Sport Band Packaging

Band3

Mi Band 3 is a packaging design for a sports band. The packaging uses a simple figure 3 as the main visual point, surrounded by a pattern inspired by an athletics track. The pattern extends over the whole box and conveys the movement of sport through simple lines. The box is die cut and folded from paper, and it measures 108 millimeters in height, 75 millimeters in length and 32 millimeters in width. Different colors mark the different versions. The series keeps a uniform design to remain visible on retail shelves.

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Kailani Magnesium Packaging

Kailani

Arome Agency's works on the graphic identity and artistic line for Kailani packaging are based on minimal and clean design. This minimalism is in line with the product that has only one ingredient, magnesium. The typography chosen is strong and typed. It characterizes both the strength of the mineral magnesium and the strength of the product, which restores vitality and energy to consumers.

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2000 meters Black Tea

2000 meters

2000 meters is a packaging design for a black tea brand from Yunnan, China. The series is divided into three levels based on producing area, quality and flavor. An octagonal form is used as the shared symbol of the whole range. The lower level is packed in paper, the most widely used material, while the middle and premium levels use metal cans. A small red mountain rises on the top of the can to show that the tea grows at high altitude. Black and red are the main colors, with a little white and simple illustrations of old tree, brush and jasmine.

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Beauty from Underneath Packaging

Beauty from Underneath

French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us; not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body and delivers Beauty from Underneath. This is brought to life in the packaging with a multi-layer approach that always reveals the easily accessible solution below the surface. Today, Vitalorga is recognized as a Top 10 international medical skincare brand in China, available at more than 500 beauty clinics.

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Aava Supplements

Aava

Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.

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Mohanii Lipstick Packaging

Mohanii

This is a simple but unique lipstick product design. It follows the characteristics of the brand logo and is highly unified with the brand image language. It uses post-modern design aesthetics, applies deconstruction to product modeling, and tilts straight lines out of angles to form a unique style. The spiral shape of architectural aesthetics is full of rational romanticism and futuristic sense. Compared with similar products, it is more simple and calm.

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Xarin Series of Labels for the Farm Wines

Xarin

Xarin is a series of labels created for a range of farm wines. Each label measures 30 by 135 millimetres and combines an unusual geometry with a concise layout. The shape is drawn from the alcohol meter and from the tall barrels used for wine aging, and it follows the curves of the bottle. The labels are produced on textured paper with flexographic printing and raised gloss varnish. A gift box of 100 by 330 millimetres is made of wood. The aim is to make the packaging easy to notice among many wine labels at points of sale.

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Bakers Dozen 13 Pack Egg Carton

Bakers Dozen

The Baker's Dozen Egg Carton is a reusable molded pulp carton that holds 13 eggs. The eggs are arranged in two rows of four with a row of five between them. The carton is made of 100 percent recycled paper, using the traditional molded paper fiber method. Large packing machines handle even numbers of eggs, so the 13-egg carton is intended for small producers who pack eggs by hand at farm stands and farmers markets. A debossed logo keeps the surface smooth, so farmers can add their own labels.

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Nutrili Supplements Branding

Nutrili

Tasty supplements, undeniable benefits. Nutrili is all about bringing high quality, natural and sustainable supplements. Backed by science, products are certified vegan, have only natural flavors and colors. Ocean-diverted pure recycled plastic is used for jars. The brand designer was commissioned for the creating the visual brand identity and packaging designs for the brand in 2022. The products were launched in 2022 December. New products are on the way.

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