Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Simpcare Christmas Box For Men Package

Simpcare Package Packaging

Simpcare Christmas Box For Men

Simpcare Christmas Box for Men is a packaging design for a men's skin care set. The box is shaped like a Christmas tree and coloured in eggshell blue and silver. Illustrations of guitars, basketballs and running and dancing figures are inspired by the Dance, a painting by Henri Matisse. The surface is finished with matte lamination and silver hot stamping on selected areas. Inside, separate layers hold different products, which allows easy access and prevents damage. The layered structure creates a festive sense of discovery.

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Nudus Snack Food

Angela Spindler Snack Food Packaging

Nudus

The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.

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Off the Eaten Path Packaging

PepsiCo Design and Innovation Packaging Packaging

Off the Eaten Path

Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.

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Yellow Crane Tower Water Packaging

Jin Zhang Water Packaging Packaging

Yellow Crane Tower

This is a drinking natural spring water produced by the Yellow Crane Tower. The designer uses the method of drawing characters to break the boundary between text and graphics, integrating the 3500 year old culture of Wuhan into the three characters of Yellow Crane Tower, continuously strengthening the brand and urban context. The bottle cap design inspiration comes from the crane driving immortal in White Cloud Yellow Crane, conveying the immortal charm of the Yellow Crane Tower.

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Hernuta Day Dried Fruits Packaging

Mohsen Koofiani Dried Fruits Packaging Packaging

Hernuta Day

In the designed packaging, the character of Mr. Hernuta is one of the unique features of this packaging, which is an adventurous character in the world of nuts. Other features of the design include the simplicity of the packaging design (white background with a real image of the product using a black and white image as a fantasy). Each package tells a story of an adventure and at the same time, you see dynamic and special packages.

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Kurimu Ice Cream Packaging Design

Lance Francisco Packaging Design Packaging

Kurimu Ice Cream

Kurimu is a packaging design for premium ice cream sold in pint containers. The design reflects Japanese minimalism, with a simple illustration for each flavor. Durable paperboard was selected for strength, and the illustrations were created with digital software. Offset printing was used to keep the colors consistent, and prototypes were tested for functionality. The restrained layout keeps attention on the product while still presenting the needed information. The result supports the artisanal character of the brand.

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Foremost Legacy Multifunctional Golf Ball Packaging

peichi chuang Multifunctional Golf Ball Packaging Packaging

Foremost Legacy

Foremost Legacy is a packaging design for golf balls. The outer box measures 150 by 150 by 50 millimeters and holds three inner boxes of 137 by 45 by 45 millimeters. Moire printing is used to show three moving scenes: a rolling ball, a swing action and the brand mark. Each inner box is pulled out to reveal one scene. When the outer box is turned upside down and the transparent sheet is pressed, the box becomes a golf hole for putting practice. Pantone colors and silver aluminum cardboard are used.

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7Up Destinations Venezuela Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

7Up Destinations Venezuela

7Up Destinations Venezuela is a series of limited-edition beverage cans created for the Latin American market and sold in Venezuela. The four cans represent four picturesque and well-known destinations of the country: Adicora, Los Roques, El Yaque and Canaima. Each design shows the local flora and fauna of Venezuela. The front of each can keeps the classic 7Up green for easy brand recognition. The back of each can uses a tropical aqua blue as the background for travel-inspired graphics. The aim is to build an emotional connection with consumers.

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2019 NPCCD Deck Playing Cards

Alexander Chin Playing Cards Packaging

2019 NPCCD Deck

The 2019 National Card Collection Day Deck is an interactive package for playing cards. The design is inspired by the palaces of Morocco, with intaglio engravings that mimic carved stonework and geometric patterns. A challenge printed on the side invites the user to unlock the gate. Raising the archway through a keyhole track reveals the first stage. A custom two-way mirror of 30 percent opacity hides a room that appears when light is shone inside. A final reveal shows a repeating lit corridor. The cards are coated with a raised glossy tiling effect.

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Hiroshima Dentetsu Hand Towel

Hajime Tsushima Hand Towel Packaging

Hiroshima Dentetsu

Hiroshima Dentetsu is a packaged souvenir hand towel sold in Hiroshima, Japan. The towel measures 25 by 25 centimetres and is made from origami cranes donated to the Hiroshima Peace Memorial Park, which are recycled into rayon thread. The towel pattern shows the maple, the prefectural tree of Hiroshima. Each package is folded from a single sheet of paper. One version has a cut hole that reveals the number 650, taken from a surviving tram. In the other version, typography appears in a stair-like form when the package is opened.

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Illusory Aromatherapy Diffuser

Jingyi Miao Aromatherapy Diffuser Packaging

Illusory

This design aims to propose a new environmentally friendly approach, using packaging as a part of the product itself to reduce material waste and production costs. In this aromatherapy diffuser design, the sponge is both the packaging lining and the diffuser itself, fully utilizing the soft, cushioning, and porous properties of sponge. Due to the porous nature of sponge, fragrance liquid can evenly adhere to its surface, making the aroma more lasting and charming. This design integrates packaging and products, which is in line with the concept of sustainable development.

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Mirinda Plus Restage Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Mirinda Plus Restage

Mirinda Plus Restage is a packaging design for a fruit-flavored soda sold in Egypt. Soda is the most popular beverage at special occasions and social gatherings in Egypt, where most people do not drink alcohol. Mirinda Plus contains soda with a hint of juice, which suits such occasions. The packaging applies a vibrant visual identity system intended to make an impact by day and in the evening. The design positions Mirinda Plus as a more mature version of Mirinda, a fruit-flavored soda known around the world.

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