Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Tsingtao 9 Degrees Beer Packaging

Jin Zhang Beer Packaging Packaging

Tsingtao 9 Degrees

Tsingtao Beer is one of the most famous beer brands in China. On the basis of highlighting the brand, the brand side needs to show the local characteristics of each province. The designer uses Hubei's most representative "Yellow Crane Tower" to show the local characteristics. In addition, Xiangyun, Crane, and the bottleneck "Phoenix Feather" (Hubei is very fond of Phoenix) make the whole picture more flexible; At the same time, highlight the "9 degree", the biggest selling point of the product, to effectively promote sales.

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Beautiful Chinese Wine Gift Box

Wu Yao Gift Box Packaging

Beautiful Chinese Wine

The inspiration for the color selection comes from the beautiful landscape of China. The harmonious pictures of civilization, ecology, and nature are integrated with the green bottle body which adds an elegant charm to the design. The design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China.

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Noble 16 Zhenxuan Packaging

Jingdezhen Jiushan Cultural and Creative Co., Ltd. Guiniang Liqour Co., Ltd Packaging Packaging

Noble 16 Zhenxuan

Noble 16 Zhenxuan is packaging designed for a premium liquor. The bottle follows the classic Baijiu shape and is made of black-glazed ceramic. Flowing lines and reliefs are carved on the surface with a western relief technique. The pattern on the bottleneck draws on Chinese composite flowers and western scroll grass. The label is printed on golden and dark patterned paper. The outer painted wooden box uses leather-like mounting and gold stamping. An inside page presents a flavor wheel that describes the taste. The aim is to blend Chinese and western liquor cultures.

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Dream Dance Ice Ribbon Alcoholic Beverage Packaging

Wen Liu Alcoholic Beverage Packaging Packaging

Dream Dance Ice Ribbon

Dream Dance Ice Ribbon is a packaging set for a Chinese baijiu spirit. The set is a blind box that holds four bottles in one case. Each bottle refers to one of four winter sports: speed skating, figure skating, curling and ice hockey. The crystal cap is engraved on the inside with a three-dimensional form for each sport. The bottle body is luminous, and the base shape is adapted from the Ice Ribbon of the National Speed Skating Oval, combined with an infinity symbol. The box is finished with bronzing, embossing and snowflake printing.

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Shadlee Mocktail Drinks

Mohammadreza Eslamparast Mocktail Drinks Packaging

Shadlee

Shadlee is a packaging design for a range of non-alcoholic mocktail drinks. The drinks are made for people who prefer not to drink alcohol at parties. Five flavours are presented, and each bottle carries the illustration of a different animal. The animal faces were simplified into flat geometric shapes and drawn by hand in a modern style. High contrast colours are applied to make the labels visible on the shelf. Visual unity links all five labels, while the colourful illustrations create a cheerful atmosphere.

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Dragon Spirit Chinese Baijiu Packaging

Yingsong Brand Design (Shenzhen) Co, Ltd Packaging Packaging

Dragon Spirit Chinese Baijiu

Dragon Spirit Chinese Baijiu is a packaging design for a Chinese liquor. The design is inspired by the Southern Song Dynasty brush painting Nine Dragons. A dragon from the painting appears on the bottle, and the dragon head is formed in metal, moving the image from two dimensions into three dimensions. The metal head is combined with a golden depiction of the Chishui River below, suggesting a dragon pouring water from the sky. The lid recalls an imperial seal and carries seven seals. Paper, PMMA, glass and metal are used.

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Schalcon Sky Universale Plus Contact Lenses Solution

Schalcon spa Contact Lenses Solution Packaging

Schalcon Sky Universale Plus

Thanks to its patented bottle design, Schalcon Sky Universale Plus is an all in one solution for the complete maintenance of contact lenses. It represents an innovative lifestyle benefit for the consumers, a lens case is inserted on the bottle and easily slides in and out of the holder: convenient, practical and easy to carry along with the product. This ingenious and forward-thinking patented design means: less pollution and waste, but also less weight and space. The elegant design makes optimal use of space and conveys a lightness and weightlessness of form.

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Qinshihuang Cpa Packaging

China Resources Snow Breweries Packaging Packaging

Qinshihuang Cpa

Qinshihuang CPA is a packaging design for a craft beer in the China Pale Ale category. The bottle shape and bottle neck use typical elements of the Qin dynasty, and the form recalls a jade goblet with cloud patterns from the Qin and Han periods. A flag around the bottle neck marks the product as a pioneer of the China Pale Ale style. A central seal script character, the unified font of the Qin dynasty, gives a traditional and classical look. The design is made as a 315 ml glass bottle and a 550 ml aluminium can.

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Cense of Poem Incense Packing

Wei-Hsuan Liu Incense Packing Packaging

Cense of Poem

Cense of Poem is a packaging design for incense sticks. The box is made of acrylic with laser engraving. The translucent box with matte wrapping expresses the shape and the flow of the smoke. The colors of the boxes correspond to the colors of the incense sticks inside. Each box carries a graphic design that matches the scent of the incense sticks within. Three series in yellow, aquamarine and purple refer to the comma, the dash and the exclamation mark. The packaging aims to offer a poetic and mysterious sensory experience.

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Happy Petty Pet Food Packaging

Heng Luo Pet Food Packaging Packaging

Happy Petty

Happy Petty is a packaging design for cat food. The series uses six illustrated characters, and each character corresponds to a different type of cat food. Clothing, colors and graphic elements change from one character to the next, so every package has a distinct personality. The characters are inspired by figures from famous paintings and by fashion celebrities. Bright colors are used to attract attention and to move away from traditional pet food packaging. The design aims to express the coexistence of modern people and pets.

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Pinna Olive Oils Labels

Giovanni Murgia Labels Packaging

Pinna Olive Oils

The design for this olive oils bottles has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label. The project aims to create a contemporary, minimal and appealing design to transmit the vision of Fratelli Pinna, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer and artist Eugenio Tavolara.

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Momenten Packaging Design

Hengchen Shi Packaging Design Packaging

Momenten

Momenten is a packaging design for a sugar-free sparkling wine sold in slender cans. The brand name refers to the right moment to drink, neither too early nor too late. The visual identity is built around characters named bubble monsters, inspired by a small face formed by punctuation marks. Each monster shape reflects a flavor, with rounder forms for softer tastes and sharper forms for more pungent ones, which helps buyers find a preferred taste. A diffusion line named KAI extends the same relaxed and playful approach. The design was completed in 2021.

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