Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Garalis Muscat Limnio Wine Packaging

Garalis Muscat Limnio

Garalis Muscat Limnio is a wine packaging design created for two wines from the Greek island of Lemnos. Both labels share one illustration style, showing that the two wines belong to the same family. The Muscat white wine label shows low vines bent by strong northeasterly winds. The Limnio red wine label is based on the shape of the traditional Gouves, underground carved rocks once used for the fermentation of must. The labels are printed on textured eco paper with black offset, gold hot foil and gloss embossing.

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My Moonfly Gift Box

My Moonfly

My Moonfly is a gift box designed for moon cakes presented at the Mid-Autumn Festival. The design depicts the Moon Palace of Chinese mythology, with pavilions and halls formed by multi-layered three-dimensional paper carving. A light inside the moon shines through the carved layers, creating changing patterns of light and shadow. The box holds six moon cakes and a case with forks and knives. Eco-friendly paper is used, with embossing and gold stamping. Measuring 242 by 242 by 75 millimeters, the box can be kept as a lit decoration on shelves or tables.

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Lowen Packaging

Lowen

Lowen is a packaging design for a beer series. The design combines pen drawing, mezzotint art and street tattoo illustration. Geometric shapes and bright colors mark the different flavors, including raspberry, cherry and Weissbier, so each variant can be recognized quickly and directly. The illustrations contrast wild and gentle imagery to create a strong visual effect and a social character. The cans are made of aluminum and the bottles are made of glass. A detailed printing process keeps every image clear and precise.

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Dragon Boat Festival Packaging Gift Box

Dragon Boat Festival Packaging

Dragon Boat Festival Packaging is a gift box created for the Chinese Dragon Boat Festival. The outer box is shaped as a dragon, with mugwort leaves outlining the body and reed leaf grains forming the scales. The inner box shows two dragons holding zongzi, a motif that means double luck in Chinese culture. When the lid is lifted, the four sides of the inner box unfold by gravity, like a rising curtain. The box is made of eco-friendly paper with three-dimensional paper carving and layered cardboard. The design conveys wishes for health and good fortune.

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No48 Fragrance Diffuser

No48

The Omecara studio has defined a shape that evokes polished amber or a pebble found on the seashore, thus breaking with the traditional image of ambergris. The shape was designed to evoke solid and liquid, land and sea. The identity is characterized by the number 48, a lettering where the masculine square 4 and the feminine rounded 8 complement each other. The typographic treatment gives an impression of restful lightness, while the gold-colored hot stamping, in the same shade as the perfume, associates container and content. A subtle play of opposites and duality.

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Bagua Koi Bank Gift Box

Bagua Koi

The design of Bagua Koi box is not only floating on the surface. As a part of the gift, the gift box is designed as a symbol of precious blessing with a profound connotation of Chinese culture. The designer gained the inspiration from Chinese Koi culture and Bagua culture which both convey a precious blessing for being auspicious and wealthy, coordinating the cultural characteristic of banking industry.

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Shadlee Tetra Pak Juice Packaging

Shadlee

Shadlee is a juice packaging series created for eight fruit flavors, including pineapple, mango and sour cherry. Each carton measures 45 mm in width, 45 mm in depth and 130 mm in height. The graphics are drawn by hand in a cubism style, then scanned and completed on a computer. Flat colors are used because the flexography printing method does not allow gradients. Each package shows a fantasy face with details such as leaves, fruits, musical instruments or sports items. The color of each package is related to its flavor.

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Loacker Rebrand Packaging

Loacker Rebrand

Loacker Rebrand is a packaging and brand identity system created for a historic food company known for wafers and chocolate products. The logo takes the form of a coat of arms that includes Mount Sciliar, a reference to the family name, the roots and the surrounding nature. Each product family is presented with a clear description of the recipe and the ingredients. The hierarchy of the packaging elements has been redefined and the product images are realistic. A code on the back of each pack links to further information about the brand and the item.

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Al Mocha Port Coffee Packaging

Al Mocha Port

A series of packaging designs for Al Mocha Port, Saudi Arabia. Design is inspired by history, culture, and provenance to create an identity that reinforced authenticity and expertise. The packaging is clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. Navy Blue, Forest Green, and Gold colors aim to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. A flexible labeling system allows the brand to adapt the offering easily, throughout the year.

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Koch's Meerrettich Rebranding

Koch's Meerrettich

The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!

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Lucky Bread Food Packaging

Lucky Bread

This corporate gift, a wishing gift for the new year, unites tradition and modernity, featuring a handcrafted bread adorned with symbolic motifs, created by the artisan Xompliastres of Marathos, Crete. Each ornament embodies profound aspirations such as transformation, protection, and rebirth. The design is a tribute to a vanishing art form, encapsulating cultural heritage and collective hopes in a unique, intricately ornamented bread, encased within a thoughtfully illustrated box. This gift serves as both a celebration of artistry and a vessel for wishes of prosperity and success.

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Mix Milk Tea

Mix

Nongfu Spring Mix is a limited gift box created for milk tea sold through online stores. The box is shaped as a red tiger face to mark the Chinese Year of the Tiger. The eyes of the tiger are replaced by whirl shapes taken from the inner pack, which refer to the mixing of real milk and tea. When the box is held, the hands of the consumer sit right above the tiger face, which creates a playful interaction. The concept is based on a well known Chinese nursery rhyme about beating a tiger. The box is made of paper with gloss lamination.

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