Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Lipton Pop Art Special Edition Beverage

PepsiCo Design and Innovation Beverage Packaging

Lipton Pop Art Special Edition

Lipton Pop Art Special Edition is a collection of miniature beverage cans designed for the Russian market. Each 250 ml can carries bright graphics inspired by the bold aesthetic of Pop Art and the styles of distinctive artists. The colourful artwork is combined with the playful and imaginative character of the Lipton brand. The aim is to bring part of the gallery experience into stores and to help the packaging stand out on a crowded shelf. The small format is light and easy to carry, so the drink suits consumption on the go.

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XQ Honor of King Club Pack Design

Shaofeng Pan Pack Design Packaging

XQ Honor of King Club

XQ New Year Gift Box is a packaging design created for a festive gift set. The box was made in 2019, the year of the pig in the Chinese lunar calendar. Red is used inside and gold outside. The center shows a circular pattern formed by couplets, lion dance, lotus flower, carp and battle flag, combined with the twelve constellations. The set holds a gold-plated pig, walk-through notes, commemorative coins, a calendar and a gold-plated pen. Production methods include three-dimensional embossing, drip plastic and bronzing.

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San Pang Dan Melon Seed Gift Box

Mars Team Gift Box Packaging

San Pang Dan Melon Seed

San Pang Dan Melon Seed is a gift box designed for packaged melon seeds. The outer box has the shape of a sunflower head and is made of cardboard with a faux leather handle on the top, so the box can be carried like a bag. The cover paper is printed in four colors and finished with a star film with a raised effect, with golden aluminum in the middle. The inner container is made of tinplate and takes the abstract form of a melon seed. The container is divided into two parts, so seeds and shells can be kept separately.

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Alienergy Electrolyte Water Functional Beverages

Chi Forest Functional Beverages Packaging

Alienergy Electrolyte Water

Alienergy Electrolyte Water is a packaging design for a sugar free and calorie free functional beverage. The bottle has a straight form with clean cut edges, giving a modern and sporty appearance. The label is made of a semi transparent material that reveals the clear liquid inside and expresses the hydrating character of the drink. Wide areas of negative space and a limited set of colors convey a minimalist and pure concept. The label material is OPS, a recyclable substitute for PVC. The beverage itself contains no food coloring.

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RV wine Wine

Hu Jijun Wine Packaging

RV wine

RV is a packaging design for a French wine offered as a premium limited edition reserve. The batch is limited to 6,000 bottles of red wine, each holding 750 ml at 13.5 percent alcohol by volume. The visual language refers to the contemporary and sophisticated fashion style of Paris, France, and expresses an exquisite and simple way of living. The label is produced with spot UV, hot stamping and screen printing on recyclable PVC. The aim is to make the brand easy to recognize and remember through packaging alone.

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Family Series Baijiu Packaging

SHANGHAI GUIJIU GROUP Co., LIMITED. Baijiu Packaging Packaging

Family Series

Family Series is a packaging design for maotai flavor Baijiu, created for four major life events in traditional Chinese culture: marriage, birth, birthday and promotion. Each package uses red and gold, colors linked to celebration and nobility. The patterns include luan and feng for marriage, kylin for children, carp and golden dragon for career promotion, and pine and white crane for longevity. The decorative bottle parts are die-cast zinc alloy with a relief effect and gold plating. The two-part cap is damaged when opened, which helps prevent forgery.

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Lavinia Skin Care Package

Zi Huai Shen Skin Care Package Packaging

Lavinia

Lavinia is a packaging design for a range of natural skin care products based on plant extracts and biomedical research. The name refers to a princess of ancient Rome, linked with nobility, elegance, wisdom, perseverance and purity. The letter A in the logo carries a plant motif that suggests herbal vitality and professional confidence. The V-shaped mark shows a growing plant and strengthens the visual identity. The set includes a glass bottle of 170 by 50 millimeters, a tag, a wrap and a box of 50 by 50 by 170 millimeters.

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Water Droplet Spray

TAN YINGYI Spray Packaging

Water Droplet

Water Droplet Spray is a spray design that sets the outlook of a conventional cylinder into a droplet. Sometimes when residence use the lid of the spray, they can not find the accurate direction of the nozzle, at the same time they need to rotate the bottle to find the direction of the nozzle. So here, the design changes the cylindrical spray to a water-drop appearance instead of the traditional look of spray, leading individuals to grasp the rounded part subconsciously to determine the accurate direction of the nozzle.

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Mr Baldie Cookie Packaging

Mutian Yu Cookie Packaging Packaging

Mr Baldie

Mr Baldie is a cookie packaging design that holds face-shaped cookies and chocolate sauce. The set contains three flavors: strawberry, mocha and original. Each cookie is shaped as a face without hair. The included chocolate sauce allows the cookie to be decorated by dipping. A hairstyle, a moustache or a goatee can be added in this way. The package is made of tinplate and measures 310 by 310 by 60 millimeters. The design treats snacking as a shared and playful experience rather than a simple meal.

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Ka Fu Lian Green Packaging Packaging

Yongjun Chen Packaging Packaging

Ka Fu Lian Green Packaging

Tongchuang Design is a packaging design created for a cleaning and whitening product. The package is printed with a special ink. All text and graphics gradually oxidize and fade during the shelf life. The slow change from strong to faint reduces the environmental impact of the ink and supports health. The fading image also refers to the decontamination action of the product. The graphics use few elements drawn from ancient Chinese characters, shown in a contemporary form. The package is 200 mm wide, 82 mm deep and 249 mm high.

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Terra Oliva Packaging

Ioannis Malikoutsakis Packaging Packaging

Terra Oliva

This is a custom-designed olive oil clay bottle. The idea behind it is to be very elegant and to be reused by users. Clay material was selected in order to suggest the origin of this blessed product, the Cretan soil. The land that gives the special taste and characteristics of this product. This packaging can come in two options. One with only the logo in front and the side icons only and accompanied by a small etiquette strapped with a string on the neck of the bottle, thus making it a decorative ornament. Or with full details as is in the photos.

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Yanjing White Beer Liquor Package

Beijing Yanjing Brewery Co., Ltd. Liquor Package Packaging

Yanjing White Beer

Yanjing White Beer is a packaging design for bottled and canned beer. The graphics combine Chinese and German cultural references, with colors drawn from a German football uniform and images of malt and hops as a tribute to Germany, the origin of white beer. A shield shaped title panel highlights the product name and keeps the layout balanced. The can follows the size of an average palm for a secure hold, and the tapered bottle can be gripped at any height. The bottle is made of recyclable glass and the can of recyclable aluminum.

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