Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Puzzle Water Packaging

WEIWEI ZHANG Water Packaging Packaging

Puzzle

Puzzle is a packaging design for bottled water distributed on a university campus. The label presents a maze graphic built from learning tool elements such as pens, ink, a compass, a pen knife, pushpins and needle pens. Paradoxical space illusion and a 2.5D form give the pattern depth. The label is made of PET material and printed in four colors, while the date is laser printed. The package is offered in seven colors, each carrying one Chinese character, so seven bottles placed together form the phrase meet a better self.

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Chuankui Liquor Packaging

Sungoo Design Liquor Packaging Packaging

Chuankui

Chuankui is a packaging design for liquor, inspired by the culture of Sichuan, China. The name means Sichuan leader. A panda illustration formed from green bamboo leaves covers the bottle and recalls the mountains and bamboo forests of the region. A hollow panda paw shape is placed on another part of the bottle, so the package is easy to hold. The cap takes the form of a bamboo knot with carved bamboo leaves. The packaging is made of degradable materials, which supports the ecological intent of the design.

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Jade Screen Flute Packaging

zhen yang Packaging Packaging

Jade Screen Flute

Jade Screen Flute is a packaging design for a bamboo flute. The box is made of environmentally friendly paper with a texture similar to bamboo. The paper is folded into the shape of bamboo joints, so the package matches the material of the flute inside. The design also incorporates the concept of the musical staff to reflect the musical character of the product. The box measures 55 by 45 by 490 millimeters. The packaging is recyclable and presents the flute as a natural and ecological product.

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Mirinda Vintage Special Edition Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Mirinda Vintage Special Edition

Mirinda Vintage Special Edition is a packaging design for a soft drink. The label places the orange shaped logo at the center, with the Mirinda name set in rounded, bubble like lettering that differs from the current brand type. Glass bottles are used so the drink stays visible, and plain white caps complete the retro appearance. The design combines historic brand cues with a simple modern style. The result is a collectable package intended for young consumers and for people already familiar with the brand.

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Infant Milk Powder Sealed Fresh Can

Shiping Zou and Qinggang Xie Sealed Fresh Can Packaging

Infant Milk Powder

Infant Milk Powder Sealed Fresh Can is a packaging container for infant milk powder. The can is compact and light in weight. The lid has an internal multi-point structure with a double sealing layer between the top and the bottom lid, which improves the sealing performance and keeps the milk powder fresh after the can is opened. A strap hinge makes the lid close by itself below 90 degrees and stay open above 90 degrees, so preparation is not blocked. A damping device slows the closing motion, and a click sound and a groove confirm that the lid is shut.

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Messenger Angel Packaging

Musa Çelik Packaging Packaging

Messenger Angel

This design is for a brand established decades ago and has a nostalgic impression in the eyes of the customers. The packaging involves a mythological visual world with color transitions around the angel symbol. The floral structure in the bottle design refers to the brand's scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of fragrances overflowing out of the bottle. The design aims to create a new, modern look for a historical brand.

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Nestle Ice Cream

Blackandgold Design (Shanghai) Co., Ltd. Ice Cream Packaging

Nestle

Mr. Banana is a packaging design created for an ice cream product sold in China. The design returns a heritage brand to the market with a new visual identity based on rap music instead of rock music. A large pair of sunglasses is printed on each pack, so the product stands out inside crowded freezer cabinets. Nine sunglasses versions carry different phrases, allowing consumers to choose a pack that matches their personality or to collect all of them. The ice cream is wrapped in aluminum foil, and the outer box is made of eco-friendly paper with a gold stamped logo.

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BrokenTopBrewing Co Beer Beverage Packaging

Jiabei Jiang Beverage Packaging Packaging

BrokenTopBrewing Co Beer

Broken Top Brewing Co Craft Beer is a beverage packaging design created for a small batch craft beer brand that makes IPA and pilsner. The graphic pattern is inspired by vintage toys. An integrated logo adapts to the color scheme of each product line and merges with the pattern to create a visual illusion. The cans are made of blue aluminum, customized to reach a deep navy tone that is rare for aluminum cans. Ultra-high speed ink-jet printing with a white ink layer makes the graphics more vivid. The standard 211 body can holds 12 ounces.

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Jinlongquan Yanzhi Packaging

Jin Zhang Packaging Packaging

Jinlongquan Yanzhi

Jinlongquan brand has been in Hubei for more than 40 years. This time, it creates a series of beer that can represent Hubei culture. The designer uses Chinese calligraphy to express the dialect culture. At the same time, he paints the most representative buildings and water system in Hubei (Hubei has the reputation of being a province with thousands of lakes), characters and consumption scenes, and integrates more flavor of life and sense of fashion. People can talk about the dialect on the bottle. Take a look at your hometown in the illustration to enhance the interaction with consumers.

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Zhu Xixi Gift Box

Jin Zhang Gift Box Packaging

Zhu Xixi

2022 is the year of the tiger in the Chinese lunar calendar. The most direct way is to use tiger graphics. The designer uses the similar pronunciation of tiger and blessing in Chinese, and uses five tigers to express wu fu lin men (a Chinese idiom, commonly used in New Years). use idioms and graphics to form double New Year's blessings. Bold orange and green contrasting colors make the whole package more stylish. The box can be used as a decorative painting, and at the same time, there is a colorable tiger picture for people to interact.

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Satine Milk

Blackandgold Design (Shanghai) Co., Ltd. Milk Packaging

Satine

Satine Jersey is packaging designed for a premium Jersey milk product. The design uses an Art Deco style to express luxury and to reflect the origin of the milk. The background is covered in Satine green and the logo is treated in gold. Golden line illustrations show a British landscape and a Jersey dairy farm, framed by the London Eye. The product name is placed within a European sealing wax motif to suggest British tradition. The inner pack is made of aluminium foil and the outer box of iridescent silver paper.

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BeeHacchee Tarts Packaging

SHINGO FURUSHO Tarts Packaging Packaging

BeeHacchee

BeeHacchee is a packaging design for a honey cheese tart. The box is hexagonal and recalls a beehive, giving visual form to the honey concept. The package is formed from a single piece of cardboard and measures 224 mm in width, 195 mm in depth and 44 mm in height. Kraft paper gives a casual and approachable impression, while a yellow border printed across the surface adds contrast. Yellow printing on kraft paper is difficult, because the color sinks into the paper, so a highly skilled printing partner was engaged to achieve the intended result.

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