Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Designer / Brand: Huang Feng Work: Tea Packaging Tag: Packaging

Wan Xiang Sheng

Wan Xiang Sheng is a gift box for Wuyishan rock tea. The outer box imitates the form of Wuyi Mountain and recalls the landscapes of Chinese painting. When the box is set upright, the outline shows a person in meditation. The box is made of special paper with a light gray rock texture, and gravure printing, embossing, debossing and hot stamping present the shape and texture of the tea mountain. The box opens like a book and holds two small packages with four packets of tea. The design invites calm and a different point of view.

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Designer / Brand: Kota Sagae Work: Bottle Label Tag: Packaging

Shochu X

Designed for a rebranding of Shochu X, a company that creates new value from a modern perspective for shochu, a traditional spirit produced in the Kyushu region, Japan. Focused on the fact that this brand does not only offer the value of alcoholic beverages but also values the relationship with culture and lifestyles. Used a Western spirits like bottle shape and label, but added a graphic design with a Japanese style pattern and minimalist aesthetics to express the cultural fusion between the West and the East and global citizens' happiness of being socially connected through this shochu.

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Designer / Brand: SHENZHEN JINJIA NEW SMART-PKG CO.,LTD Work: Liquor Packaging Tag: Packaging

Zhuojiu

Zhuojiu is a packaging design for Chinese liquor. The shape of the bottle is inspired by the axe, an object linked with strength. The outer box is cut from reclaimed wood and shows a crack, as if split by an axe. The container is made of glass. No printing is applied to the box or the bottle, and the product name is engraved with charcoal. The box is 300 millimeters high, 180 millimeters long and 120 millimeters wide. The bottle is 180 millimeters high. The wooden box can be kept and reused later as an ornament.

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Designer / Brand: PepsiCo Design and Innovation Work: Influencer Kit Tag: Packaging

Doritos x Empirical Nacho Cheese Spirit

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.

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Designer / Brand: PepsiCo Design and Innovation Work: Packaging Tag: Packaging

Lifewtr Series 7: Art through Technology

Lifewtr Series 7 Art Through Technology is a bottled water packaging series that presents the work of creators active in art and technology. The bottle labels carry artworks by three emerging artists. Technology broadens the boundaries of possibilities within art and design, and ninety two percent of art organizations agree that technology has made art a more participatory experience, which helps to diversify audiences. The series turns each bottle into a surface for new work and gives wider visibility to working creators.

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Designer / Brand: Guangzhou Ruoyuchen Technology Co., Ltd. Work: Wellness Packaging Tag: Packaging

Finenutri

Finenutri is a packaging design for a nutritional supplement brand created for women over 25 years old. The bottle is made of PETG material and measures 105 by 55 by 55 millimetres, a size that can be held in one hand. A dual layer structure combines a frosted outer shell with a food grade inner container. Sandblasting gives the outer shell a fine matte texture and a soft translucency. The translucent shell shows the remaining capsules, so the bottle is opened less often. The structure blocks light and helps protect the active ingredients.

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Designer / Brand: Ming Tung Work: Luxury Cosmetics Rebrand Tag: Packaging

Labo De Dermafirm

The rebranding of Labo De Dermafirm Luxury Cosmetics centers around a logo that embodies the brand's core philosophy and technological expertise. Inspired by Biotoc and purifying water technologies, the new design symbolizes the brand's six key ingredients through elegant, circular forms reminiscent of water droplets and cellular structures. This visual language conveys purity, reliability, and scientific performance, aligning with the brand's commitment to clean and advanced skincare formulations.

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Designer / Brand: Wei Li Work: Liquor Packaging Tag: Packaging

Langjiu Estate San Pin Festival

Langjiu Estate San Pin Festival is a packaging design for baijiu, a Chinese distilled spirit. The set holds two conceptual products, based on the themes of the day of the estate and the night of the estate. The outer box also works as a three-dimensional paper carving lamp, and illustrations of the estate scenery surround the lamp. When lit, the lamp recalls the night light show held at the estate. The packaging presents a miniature panoramic view of the estate, and it offers a commemorative object rather than a focus on the drink alone.

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Designer / Brand: Masoud Najafi Amirkiasar Work: Sanitary Pads Tag: Packaging

Scarlet

Contrasted with the discomfort and limitations women experience during their periods, the concept behind Scarlet sanitary pads' packaging was inspired by the ideas of freedom and relief, qualities the product is designed to deliver. Nature provides a sense of peace and freedom that modern urban life often lacks. To capture this emotional relief, the packaging design draws inspiration from natural landscapes and uses soft watercolor techniques to express these sensations. The result is a calming, poetic visual language that aligns with the product’s promise of comfort and care.

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Designer / Brand: Wei Li Work: Liquor Packaging Tag: Packaging

Collection 10 Years Of Shede

Collection 10 Years of Shede is packaging for a Chinese baijiu liquor. The design draws on two traditional Chinese crafts, movable type printing and papermaking. Movable type elements appear on the outer box surface and on the bottle cap, arranged in a pattern that looks scattered yet ordered. The bottle body is carved with rock patterns, with concave and convex areas that recall ten years of ageing and the work of heritage craftsmen. The paper and plastic packing on the front is fully recyclable and naturally degradable. The design keeps simple forms and clear proportions.

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Designer / Brand: Chengdu Stone Design Co., Ltd Work: Liquor Packaging Tag: Packaging

Graceful Ode

Graceful Ode is a liquor packaging series inspired by Chinese poetry and calligraphy. The three themes are named after feng, ya and song, three classifications of Chinese poetry. Each bottle carries its Chinese character in three-dimensional form, paired with horizontal textures that recall calligraphy on rice paper and add tactile depth. The cap is shaped after rolling hills, with serrations on the top. Color sets the tone of each theme: gradient turquoise green, warm beige and dark yellow. The series suits family gatherings, business banquets and formal celebrations.

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Designer / Brand: Olha Takhtarova Work: Packaging Tag: Packaging

Winetime Seafood

The packaging design for the Winetime Seafood series should demonstrate the freshness and reliability of the product, should differ it favorably from competitors, be harmonious and understandable. The colors used (blue, white and orange) create a contrast, emphasize important elements and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.

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