Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Designer / Brand: China Resources Snow Breweries Work: Packaging Tag: Packaging

West Lake Beer

West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour.

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Designer / Brand: Menghao Zeng Work: Tea Trekker Kit Tag: Packaging

Golden Seasons Brick

Golden Seasons Brick is a packaging design for compressed Pu-erh tea bricks. The outer sleeve is made of antique-textured specialty paper with debossed seal motifs and gold foil stamping. Inside, a dual-layer drawer box of gold cardstock and grey board holds eighteen gold-foil-wrapped bricks, nine per tray. Anti-shock slots protect the bricks during travel. Each brick weighs four grams, a number that echoes the words for four seasons in Chinese. The trays are replaceable, so the box can be refilled and reused.

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Designer / Brand: W Design Bureau Work: Packaging Tag: Packaging

Fabrika Coffee

The standout feature of the packaging is the die-cut window shaped like the logos coffee grinder blades. This design element allows the coffee beans to be visible, offering a distinctive visual effect that highlights the products natural quality. The curated color palette differentiates the coffee blends and enhances the packagings shelf appeal. The text placement is designed to provide clear and concise information about the roast level, flavor notes, and origin, all while maintaining a clean and minimalistic aesthetic.

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Designer / Brand: Antonia Skaraki Work: Olive Oil Case And Bottle Tag: Packaging

Nai Yes

The Nai packaging redefines resilience and transformation by repurposing discarded marble into unique cases for premium olive oil. Inspired by Michelangelo's transformation of rejected marble into the iconic David, each package serves as a symbol of reinvention. The bold Νai, Yes in Greek, challenges the No, the negative forces of rejection, embodying the potential for second chances. This design not only protects its contents but also carries a social message of hope and individuality, demonstrating that what is often discarded can become an extraordinary inspiration for optimism.

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Designer / Brand: Wen Liu Work: Beverage Tag: Packaging

San Liang Jiang

San Liang Jiang is packaging for a liquor inspired by the culture of Sanxingdui, an ancient site in Chinese history. The ceramic bottle takes its form from a bronze human face, and the upper part of the bottle can be used as a cup. Spray paint and gold stamping are applied to the surface, and black is the main colour. The bottle is wrapped in a clay-like material and placed inside a convex tin box measuring 250 by 175 by 100 millimetres. Small shovels, brushes and hammers are included, so the bottle is uncovered like an excavated relic.

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Designer / Brand: Chuangyi Packaging Design Co., Ltd. in Chengdu Work: Cave Aging Premium Liquor Tag: Packaging

Danquan 168

Danquan 168 is a packaging design for a premium sauce flavoured Baijiu produced in Nandan, Guangxi. The bottle is made of high borosilicate glass with a titanium plated surface, shaped by 3D embossing and laser engraving with a precision of 0.1 millimetres. The engraved textures recall the sedimentary formations of limestone caves and refract light when the bottle is turned. The outer box uses a layered structure that abstracts the local cave landscape. The packaging measures 180 by 108 by 290 millimetres and links the regional cave ageing tradition to the product.

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Designer / Brand: Yangchao Wu Work: Brand Product Packaging Tag: Packaging

Colorful Zhangzhou

Colorful Zhangzhou is a packaging and identity system created for a city brand. The design covers a visual identity system, gift packaging, an offline experience space and an online life service platform. Red and the daffodil flower are used as the main themes, drawing on local history, customs and architectural patterns. Separate themes are developed for products such as mooncakes, tea and souvenirs. Each box measures 260 mm in width, 260 mm in depth and 140 mm in height. Innovative packaging structures improve protection during transport, and sustainable materials are used.

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Designer / Brand: Gajdos Gajdos Work: Beverage Packaging Tag: Packaging

Seven Hills Whisky

The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji Aszúlike character, thanks to the barley malt smoked over organic Tokaji Aszú grape pomace. The modern, sleek characteristics of the label are derived from the iconic 7 shape of the Sevenhills logo, delicately counterpointed by the abstract representation of smoke, which playfully wraps around the bottle.

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Designer / Brand: 33 and Branding Work: Skin Care Package Tag: Packaging

Bionyalux

The concept of restoring skin in new skincare products coincides with the zero burden of bagasse recycling, environmental protection, and ecological concept. From the product features of the 60-day food-grade limited shelf life of the 30-day skin improvement treatment process, 30 and 60 are selected as the visual recognition symbol of the product, and the three stages of use, 1,2,3 are integrated into the vision.

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Designer / Brand: Backbone Branding Work: Bottle Packaging Tag: Packaging

Yan

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

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Designer / Brand: Ziqiong Li Work: Apple Packaging Design Tag: Packaging

To Meet

This design adopts minimalist aesthetics with vivid colors. A signature oversized apple on the product packaging cover creates a striking visual. This unique feature makes the packaging stand out in any display, helping consumers easily recognize the product later. It also builds the brand's visual image, enhancing brand recognition and achieving the marketing goal of better memorability through repeated exposure.

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Designer / Brand: MAHO SEKIZUKA Work: Sake Packaging Tag: Packaging

Utsuroi

The design of this set of three Daiginjo aged sake bottles combines innovative slit-animated packaging with artisanal craftsmanship. The dynamic logo transitions illustrate the brewing years of 2004, 2012, and 2019, while the act of opening symbolizes the sake's aging process. Clear varnish and silver foil seals enhance the unique amber hues of each vintage. Balancing elegance and cost efficiency, the minimalist design highlights the intrinsic beauty of sake, offering a profound and timeless experience for recipients.

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