Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Designer / Brand: Zhangyong Hou Work: Draft Beer Tag: Packaging

Oulevi

Oulevi is a packaging design for draft beer. The container is a stainless steel can with a net content of one liter and a flat development size of 274 mm long and 193 mm high. The printed graphic forms the outline of a glass of beer. Illustrations show the origin of the raw materials, which are barley from Australia, yeast from northern Europe and hops from North America. The glass symbol helps consumers recognize the brand from a distance. The aim of the design is to present the product story clearly on the shelf.

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Designer / Brand: Xiaomi Work: Packaging Tag: Packaging

Mijia Toothbrush

Mijia Toothbrush is a gift box packaging created for an electric toothbrush set. The outer box takes its form and color from the product inside. A light blue bas-relief covers the surface and repeats the soft lines of the toothbrush. Two high ultraviolet lines are printed over the pattern to add depth and to highlight the elegant industrial design. The light blue hue matches the product, so the box looks unified. The raised graphic makes the surface more three-dimensional and helps the gift set stand out in stores.

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Designer / Brand: Pufine Creative Work: Pickled Radish Tag: Packaging

Liu Fangling

Liu Fangling is a gift box packaging design for pickled radish. The outer box is illustrated with a scene of a mother and daughter planting radishes in the mountains, a story that links the product to the people who make it. The inner box is shaped like a radish, recalling the moment a radish is pulled from the ground. The outer packaging is made of paper, so it can be recycled and degrades naturally. Each portion is sealed in a light aluminium foil container that is hygienic and easy to carry. After use, the radish shaped box can hold small items.

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Designer / Brand: Wen Liu Work: Alcoholic Beverage Packaging Tag: Packaging

Classic Blue Sealed Baijiu

Classic Blue Sealed Baijiu is a packaging design for a traditional Chinese spirit. The bottle is made of ivory white ceramic and has a square body that recalls the form of a pavilion. Corrugated lines on the side suggest a rope knot and an ear of wheat, one of the raw materials used for Baijiu. Illustrations in the style of ink painting present three themes linked to the city of Suqian. The outer box is made of paper with leather craftsmanship. The design refers to the ancient custom of sealing Baijiu in pottery jars for aging.

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Designer / Brand: Xin GaoWei Work: Condiment Tag: Packaging

Huidao

Huidao is a packaging design for a range of seasoning sauces and stewed soup bases used by professional chefs. Each series contains dozens of flavors, which makes selection difficult. Simple illustrations and clear flavor names are printed on every pack, so the correct product can be identified quickly. A rotating screw cap replaces the former single use opening, which allows the contents to be closed, stored and used again. The bag is made of PLA polymer material and stands upright, and each pack measures 140 by 220 millimeters.

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Designer / Brand: Yongjun Chen Work: Packaging Tag: Packaging

Simple Packaging of Rice

TongChuang Design is a rice packaging design created for an agricultural university. The carrying rope passes through the bottom of the package, which prevents breakage caused by the weight of the contents. The packaging is small, minimal and made of environmentally friendly materials. A patented structure allows the package to be switched freely between flat and three-dimensional states, so transport and use remain simple and low in cost. The graphic composition is based on the ancient Chinese character for rice, giving the package a clear and recognizable identity.

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Designer / Brand: Ka Wai Tsun Work: Candy Packaging Tag: Packaging

BonBonne Nuit

BonBonne Nuit is a packaging design series for candy. The name combines two French words, bon bon, meaning candy, and bonne nuit, meaning good night. The concept invites customers to taste their own lucid dreams. The packages use a montage style that brings together surrealistic elements. Because lucid dreams are controllable, the story on each package suggests a desire that people are likely to have. The conceptual product names are intended to trigger imaginative scenes in the mind. The series includes three pouches, three mini round boxes and two rectangular handle boxes.

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Designer / Brand: Shaofeng Pan Work: Packaging Design Tag: Packaging

White Liquor Bottle

Li Bai's White Liquor is a bottle design created for a Chinese white liquor. The bottle body is made of porcelain and is shaped like an ancient Chinese painting scroll. The bottle cap is made of gold-plated metal. A picture of Li Bai, a poet of the Tang Dynasty, drinking beneath the moon is applied to the bottle by laser engraving. The design aims to reflect Chinese liquor culture, in which poetry, wine and scenery are closely joined. The unusual bottle shape gives a traditional drink a calm and elegant appearance.

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Designer / Brand: Longsheng Zhong Work: Toothpaste Package Tag: Packaging

Landscape

Display of Guilin Scenery is a toothpaste package created for a brand based in Guilin, China. Two local landscapes, the Li River and the Longsheng terraced fields, are illustrated in a traditional Chinese painting style to show the origin of the product and its natural character. The outer box is made of 350 gram white cardboard with matt lamination and a transparent ultraviolet coating. The tube combines plastic and aluminium layers. Rather than stressing function alone, the design builds a familiar visual link with scenery known to many consumers.

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Designer / Brand: Jimmy Chew Work: Froyo Ice Cream Packaging Tag: Packaging

Sogurt

Sogurt With Love and All Things Good is a packaging design for frozen yogurt ice cream cups. Fresh colour hues are used to reflect an approachable, light-hearted and elegant brand voice. Overlaid illustrations personify the fusion of key ingredients within each crafted flavour. Typography, iconography and layout are arranged to present product information clearly and to support easy reading. The plastic lid of the previous packaging is replaced with a paper lid. Each cup holds 125 millilitres and is 74 millimetres wide.

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Designer / Brand: WEIWEI ZHANG Work: Scented Tea Packaging Tag: Packaging

Peaceful

Peaceful is a packaging design for scented tea. The outer box is illustrated with a hand-painted image of a woman wearing a cheongsam, the traditional dress of Chinese women, with floral patterns blended into the fabric. The illustration is applied by gravure printing on the cover of an aluminium can. The package has two parts, a box cover and a box body, so the small cans are easy to open, remove and display. The aluminium foil inside protects the tea from damp. Three flavours can be combined to suit different tastes.

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Designer / Brand: Yang Zhang Work: Building Block Toy Tag: Packaging

Optimus Prime

Mi Transformers Optimus Prime Packaging is a paper package designed for a building block toy. The front of the box shows the assembled product, so the shape and the movable parts are clear to buyers. The minimalist style and color scheme reflect the character of the toy. Display and packaging functions are combined in one structure. The upper cover opens to reveal layered bags of blocks. The lower box opens to both sides and forms separate storage boxes. Parts can be sorted by type, and the box can be reused for daily storage.

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