Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Alita Bottle design and labels

Asta Kauspedaite Bottle design and labels Packaging

Alita

The main goal of the redesign is to increase the overall brand awareness and highlight the distinctive features such as classical production methods, raw materials and quality. The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.

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Golden Life Wine Packaging

Bruce Tao Wine Packaging Packaging

Golden Life

Golden Life is a packaging design for green plum wine. The form is inspired by traditional Japanese architecture with Chinese elements, including temple and house profiles and the curves of Zen buildings. A golden color reflects the tone of the wine. The outer box is made of composite paper combined with polyethylene and foil, while the bottle is made of glass, a chemically stable material that is not corroded by alcohol or acids. An opening on the side saves material and production steps. A removable ring and a ribbon hold the package closed and make it easy to carry.

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Laote Breweries Craft Beer

Zhangyong Hou Craft Beer Packaging

Laote Breweries

Laote Breweries is a packaging design for craft beer sold in 500 ml aluminium cans. The design centres on a detailed badge that refers to the history and tradition of a brewing family. The badge is intended to suggest careful hand brewing and to invite curiosity about the taste. Craft beer is made in small batches rather than through large industrial production. In China, industrial beer is widely available, so small batch brewing is seen as valuable. Spot colour printing is used on the cans to keep the badge clear and precise.

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Open Packaging Sleeves

Koen van Rijen Packaging Sleeves Packaging

Open

This project is called Open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80 (the number of subscribers). The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.

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Game Fuel Team Optic Champions Can Packaging

PepsiCo Design and Innovation Packaging Packaging

Game Fuel Team Optic Champions Can

Game Fuel Team Optic Champions Can is a limited edition beverage can created for the gaming community. The flagship packaging design was adapted to reflect the Optic Gaming team, whose members wear white during tournament play. White forms the background of the can, with accents of green. A custom illustration of each team member is presented as a photorealistic portrait. Direct printing, tactile varnish and a raised three dimensional finish emboss the entire body of the can. A matte ink finish in selected areas highlights the metallic tones.

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Hopapops Healthy Snack Food

Angela Spindler Healthy Snack Food Packaging

Hopapops

Project tasks: Naming, brand creation and packaging design for popped water lily seeds, targeted at US consumers. The challenge was how to grab a market that hasn’t necessarily heard of the key ingredient, water lily seeds. The solution, to focus on shelf shout, simple information hierarchy and prominent ingredient visuals. The illustration, which makes up both the front and back of the packaging, drives home the product and flavor variant. The uneven nature of the Hopapops brand mark typography adds a cheeky bounce to the packs, complimenting the fun tone of voice created for the brand.

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Stage Proposal Ring Box

Yiting Liu Proposal Ring Box Packaging

Stage

Stage Ring Box is a proposal ring box designed to extend the moment when the ring is revealed. Instead of opening in an instant, the box raises the ring slowly as the base is rotated, and a small baffle moves aside. The gradual movement recalls a performer rising from the middle of a stage and lengthens the sense of expectation. The body is made of resin with a painted outer surface and a simple shape that is easy to form with a mold. The aim is to strengthen the ceremonial feeling of a marriage proposal.

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I Classici Cherchi Wine labels design

Giovanni Murgia Wine labels design Packaging

I Classici Cherchi

For a historic winery in Sardinia, since 1970, it has been designed the restyling of labels for "The Classics" wines line. The study of new labels wanted to preserve the link with the tradition that the company is pursuing. Unlike previous labels it worked to give a touch of elegance that goes well with the high quality of the wines. For the labels has been working with the Braille technique that brings elegance and style without weighing. The floral pattern is based on a graphic elaboration of a pattern of the nearby church of Santa Croce in Usini, which is also the company logo.

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Utobeera Fruitbeer

Jansword Zhu Fruitbeer Packaging

Utobeera

Utobeera is a packaging design for a fruit beer. The name Utobeera was inspired by the word Utopia, and it reflects the brand values of equality, human rights, diversity, uniqueness and love. Four well known figures from art history are reinterpreted in a psychedelic illustration style: the hat man by Rene Magritte, a girl in a Chinese dress, Bacchus, the god of wine, and the Chinese god of longevity. Each fruit in the original artworks is replaced by a digital fruit figure. The design refers to cyberpunk culture and uses Pantone colors and foil pressing.

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Wine Black Pyramid Limited Edition

Oksana Kashkovskaya Limited Edition Packaging

Wine Black Pyramid

Wine Black Pyramid features a four wine bottle premium package greatly inspired in the ancient Egyptian culture with silhouettes resembling the figures of kings at the metal armor in the packaging resembling an pyramid. Each bottle type symbolizes one of the fourth primary elements: fire, earth, water and air. They are represented with luminescent symbols that shine in the darkness.

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Family Joy Wine Packaging

SHIHAN XU Wine Packaging Packaging

Family Joy

Family Joy is a wine packaging gift box designed for the Chinese New Year. The illustration on the box shows a family gathered around a round dining table, raising wine glasses together. The scene expresses family reunion and the lively atmosphere of the Spring Festival. The gift box measures 383.5 by 115 by 374 millimeters and is produced with pit paper printing and bronzing. The design links wine culture with the festive season, so the packaged wine is suitable as a gift for relatives and friends.

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Huge Love Packing Box

Li Yufeng Packing Box Packaging

Huge Love

The packaging design should conform to the aesthetic style of young people. What do young people care about? They pursue a fun lifestyle and love simple aesthetics. At the same time pursue individuality and dare to try to accept new things. Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting.

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