Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Designer / Brand: Xiaoma Hu Work: Packaging Tag: Packaging

Jinsha Sauce Liquor

Jinsha Sauce Liquor is a packaging design created for a Chinese liquor brand. The design presents the historical origins, the geographic background and the quality of the product through illustration. Ancient brewing skills and the distinctive place of production are combined and shown in the mural art style of the Han Dynasty. The front of the box is abstract and recalls Chinese ink and wash painting. Patterns of the ethnic minorities of Guizhou are also included. When the box is opened, the illustration unfolds like a picture scroll.

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Designer / Brand: Neptune Team Work: Liquor Packaging Tag: Packaging

Fenyangwang

Fenyangwang is a liquor packaging created for the thirtieth anniversary of a Chinese distillery. The design is based on the Chinese calendar, a common tool used to record time in daily life and work. A page is torn off each day to mark the arrival of a new day. On this package, calendar pages from thirty years ago are kept in place, showing the brewing date in a retro style. The box is made of cardboard and finished with printing technology. The size is 145 by 90 by 235 millimeters. The aim is to express thirty years of experience.

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Designer / Brand: Olha Takhtarova Work: Packaging Tag: Packaging

Bel Gusto

Bel Gusto is a packaging design for a line of fresh pasta made from durum wheat. The packaging is styled as a postal parcel sent from Italy. Postage stamps, postmarks, hand-drawn illustrations of Italian historical places and an imitation of kraft paper are used. A viewing window allows the buyer to see the pasta inside the box before purchase. Colored stripes of the same saturation and brightness separate the different pasta shapes within the line. The packages are printed on PET film with selective varnish.

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Designer / Brand: Li-Shang Printing Co., Ltd Work: Gift Packaging Tag: Packaging

Ballantines 17

Ballantines 17 is a gift packaging design created for a blended whisky. The rigid box is produced with UV offset printing on silver foil paper, with gold and blue spot colors and embossed logos. A conveyor belt mechanism under the box raises a book stand as the cover is laid down, presenting the bottle on a golden stage. Gold prints along the pathway record the past awarded years. Corked samples of spices and flavors are placed at the front of the cover. The arrangement guides sight, then smell, then taste.

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Designer / Brand: Yang Bo Work: Packaging Tag: Packaging

Surplus Year After Year

It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.

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Designer / Brand: ABC Design Communication Work: Coffee Branding Tag: Packaging

Espresso

Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave Sottos Family an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the Sottos Family espresso coffee brand.

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Designer / Brand: EvanChen Work: Wine Tag: Packaging

Snow Time

Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture.

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Designer / Brand: Giovanni Murgia Work: Wine Labels Tag: Packaging

Biboi

An innovative, unusual and carefree design to define the identity of these wines. A geometric design that takes its cue from the seventies and enriches it with iconographic elements that represent the characteristics of the Sardinian territory. The design of these labels is studied to give a tactile effect when the bottle is removed, thanks to the paper of the label and the embossing of some parts of it. The goal is to communicate a fresh and youthful, carefree and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.

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Designer / Brand: Jie Yang Work: Facial Mask Tag: Packaging

Time

Time is a packaging design created for a moisturizing facial mask. The box opens like a book, so the pages can be turned from the first to the last. The artwork uses a water beast from ancient Chinese mythology and colors taken from the Dunhuang murals. The outer package measures 200 mm long, 110 mm wide and 50 mm thick. Degradable paper is used as the main material. A UV brightening treatment and repeated embossing add contrast to the dark background. The design links traditional culture with a modern cosmetics brand.

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Designer / Brand: Dodo Design Co., Ltd. Work: Packaging Tag: Packaging

Wafers Lab

Wafers Lab is a packaging design created for a new wafer confection by a pastry brand. The package uses colorful illustrations drawn in a pop art style, showing pastry chefs and animals at work in an imaginary factory. The bright colors suggest the taste of the sweets and help the package attract attention on store shelves. The inside of the package is also illustrated, so the box can be kept and used as a decorative object in a room after the sweets are eaten. The packaging is produced in three sizes.

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Designer / Brand: ABC Design Communication Work: Cosmetics Packaging Tag: Packaging

Serum

Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action. The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design. To underline its capacity, the inspiration was the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection. The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.

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Designer / Brand: Pufine Creative Work: Red Wine Tag: Packaging

Shangri La

Shangri La is a packaging design for a series of three red wines. The labels use traditional Oriental ink painting textures to suggest the flow of wine and the trunk of an old vine. Placed side by side, the three packages form one winding trunk. Each package carries an animal from the producing area: a butterfly for air, a fish for water and a pika for soil. The labels are made of kapok paper with a rough surface, and embossing forms the texture of old bark. The design draws attention to traditional art and to the natural environment.

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