Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Designer / Brand: Mohsen Koofiani Work: Ice Cream Package Tag: Packaging

Neev

In this design, which is named with musical techniques, it is tried to harmonize the illustrations on the package with the name of each product. The illustrations are drawn in a simple way with a beautiful technique and various colors according to the taste of each ice cream. In the design of this packaging, an interaction between music and ice cream flavors has been created. The purpose of this packaging is to combine the different feelings of listening to music and eating ice cream. So you might want to experience it and listen to a piece of music with the same theme while eating ice cream.

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Designer / Brand: Evgeniya Abramova Work: Baby Friendly Cleaning Product Tag: Packaging

Boo

Boo is a packaging design for a line of cleaning products intended for homes with young children. The line includes a gel for washing children's dishes and toys with chamomile extract, a floor cleaning gel with aloe vera extract and a bathroom spray with tea tree extract. The products are based on natural ingredients, without dyes and fragrances. Each plastic bottle carries a shrink sleeve label in pale colors. Illustrations of microbes appear on the labels, and each product shows a different microbe. Clear areas of the bottle suggest that germs are wiped away.

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Designer / Brand: Ings Yingshu Group Work: Skincare Brand Tag: Packaging

Ings

Ings is a packaging design created for a range of skincare products. The design uses a bullet shape as a metaphor for reaching the deeper layers of the skin. Architectural techniques create a multidimensional presentation that expresses the professional technology of the brand. The original logo was simplified so that key brand elements stay clear across many product types. Plastic-free zippered courier boxes replace adhesive glue, FSC-certified honeycomb paper provides shock absorption, and soy ink supports degradation.

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Designer / Brand: Shen Duan Work: Underwear Packaging Tag: Packaging

Eco Surecare

Eco Surecare is a packaging design for women's underwear. The packaging follows a minimalist visual style, with an elegant color range and simple, strong lines. The structure is formed from a single piece and is assembled without glue, which saves material. The sides of the box form a triangular shape, so the boxes can be stacked in a staggered way and reduce transport space by about one fifth. Recyclable and degradable paper is used. A health information label is printed inside the box and is seen when the box is opened.

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Designer / Brand: Piti Amornlertwattana Work: Branding and Packaging Tag: Packaging

Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

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Designer / Brand: Kazuo Fukushima Work: Packaging Tag: Packaging

Toothpaste

The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.

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Designer / Brand: PepsiCo Design and Innovation Work: Beverage Tag: Packaging

Adrenaline Space

Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.

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Designer / Brand: PepsiCo Design and Innovation Work: Beverage Tag: Packaging

Pepsi SHFW

Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event.

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Designer / Brand: Kaoru Mizuno Work: Wine Packaging Tag: Packaging

Chandon Rose 2020

Chandon Rose 2020 Japan Edition is a limited edition bottle design for sparkling wine. The label is inspired by the Japanese tradition of cherry blossom viewing. Women in kimono are illustrated holding wine glasses, joining a scene of the Heian period with a modern feast. The combination reflects both the traditional and the innovative spirit of the Chandon brand. A colourful fan at the centre of the bottle suggests the sharp taste of the wine and the prism of spring light. The design was created in Japan, and the bottle was produced in Australia.

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Designer / Brand: Ximena Ureta Work: Wine Packaging Tag: Packaging

Diablo Black

Diablo Black is a wine label created for a Chilean wine from the Maule region. The label presents the Devil as the central figure, expressing a dark, mysterious and sophisticated character. The conical label is offset printed in seven special colors on self-adhesive stock, and it is finished with matt gold foil, stamping and satin UV varnish. Repeated tests were needed to print the colors over the shiny gold foil, so that the face appears between blacks, reds and gold with a burnt look. The design joins wine tradition with a modern brand spirit.

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Designer / Brand: Laurent Hainaut Work: Branding and Redesign Tag: Packaging

Dark Horse Wine

Dark Horse is a wine packaging and branding design created for a California wine brand. The design is based on a flexible system that covers the entire packaging portfolio and allows for future additions. The labels are printed on premium paper stock in metallic and matte finishes, which amplifies color and flavor cues. The brand icon is placed front and center on each label. The label layout is simple, so the contents of the bottle can be understood at a glance. The aim is to express quality and taste clearly on the shelf.

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Designer / Brand: Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing Work: Mooncake Packaging Tag: Packaging

Moon and Chess

Moon and Chess is a mooncake gift box created for the Mid-Autumn Festival. The packaging combines motifs from the Chinese painting Prosperous Suzhou with chess culture. Blue is the main color, complemented by orange, smooth lines and detailed patterns. The outer box unfolds into a table, and the inner box is placed on top to serve tea. Turning the tabletop over reveals a chessboard, where chess pieces can be arranged for a game. Recyclable materials and a waterproof treatment reduce waste. The box measures 30 by 20 by 5 centimeters.

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