Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Lay's 2021 Mood Match Food Packaging

Lay's 2021 Mood Match

Lay's 2021 Mood Match is a limited edition snack food packaging series created for an exclusive social media giveaway. The set includes four designs inspired by mood rings, each linked to positive memories and emotions. The stated intent is to invigorate a sense of energy or to offer a sense of comfort. Each design is matched to a flavor and a feeling: gratitude for Grilled Cheese and Tomato Soup, optimism for Cappuccino, feistiness for Chili and cheerfulness for Salted Caramel. The packaging offers a short break from daily reality.

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Eco Smile Packaging

Eco Smile

The design aims to offer solutions on essential topics, including environmental footprint. The brand's name is formed by combining green and clean. The combination of leaf and lip figures in the logo on the package represents nature's smile. The white background and soft colors illustrate the product extracts. The packaging is obtained from renewable resources to prevent plastic waste. In addition, 75 percent of the bottles are made from recycled materials, and they are 100 percent recyclable.

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Kagoshima Shinsen Cha Green Tea Beverage

Kagoshima Shinsen Cha

Kagoshima Shinsen Cha is packaging for a bottled green tea produced in Kagoshima, Japan. The label uses white as the base color, so the green color of the tea is clearly visible. Two simple tea leaf shapes and traditional Japanese colors are placed on the label. The logo joins the initial of the producer, the volcano Sakurajima and the letters T, E and A within a single Kanji character. Hiragana is used in the product name to express a Japanese atmosphere. The same design is applied to shipping boxes, banners, posters and flyers.

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Yin Flower Tea Packaging

Yin

Yin is a packaging design for flower tea. Each box holds six colors, and each color marks a different tea product. The colors allow the tea categories to be told apart with ease. Illustrations show the flowers used as raw materials for each tea. The flower shapes are cut into the paper package by laser engraving. The small carved holes let light pass through. An LED light source is supplied with the tea. After the tea is used, the box can serve as a small night lamp that shows a warm flower pattern.

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Una Luna  Confectionery Packaging

Una Luna

Una Luna is a packaging design for a premium series of fruit candies coated in Italian dark chocolate. Two boxes were created, named Cherry Garden and Roses and Grapes, after lines from well known Ukrainian poems. Each box carries a collage illustration assembled from separate elements, and the fruit used in each series is repeated within the composition. A black background and minimal lettering give a modern and elegant appearance. The boxes are printed by offset technology with matte varnish and copper foil embossing on selected details.

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Pastry Gift Box

Pastry

Mr. Qiao is a pastry brand of Yu Yuan. The brand is aiming to spread and generate a good word of mouth of the scenery spot and Shanghai city. The inspiration of the design comes from the historical architecture of Shanghai, represents the unique culture. The creative design absorbed the quintessence of the architecture which could be a symbolic image of old-Shanghai style, blended with the modern style. It makes the gift package attracted the tourists to purchase as local specialty.

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Yuyuan Road Baijiu Beverage

Yuyuan Road Baijiu

Yuyuan Road Baijiu is a packaging design for a Chinese liquor produced in Maotai town, Guizhou province. The design is inspired by Yuyuan Road, a historic street in Shanghai, and by the main building on that street. The logo shows an element of the Paramount, a landmark building and cultural symbol in Shanghai. The outer box is made of recycled plastic, the bottle is ceramic with gold spray paint, and the cover is plastic. The box measures 100 by 100 by 290 millimetres. The packaging aims to convey Shanghai culture to consumers.

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HuangRan Patron Saint Wine Packaging

HuangRan

HuangRan is packaging for a series of Chinese rice wine. The design presents the four patron saints of ancient Chinese mythology: the Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise. Anthropomorphic illustration is combined with elements of Chinese opera to give the figures a fashionable new image intended to appeal to young consumers. Each of the four bottles represents one saint, and the saints are printed inside the gift box to occupy the four directions. The box uses an upper and lower cover, with hollowed out areas that add depth.

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Rock Painting Liquor Bottle

Rock Painting

Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from bronze ware. Therefore, Designer combine these two representative elements as the core symbols of cultural identity of the package design of the bottle, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.

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Jing Yang Chun Wu Yun Liqueur Packing Boxes Protection

Jing Yang Chun Wu Yun Liqueur

Jing Yang Chun Wu Yun Liqueur is a packaging design created for a liqueur brand. The box is made of paper and measures 180 by 110 by 330 millimeters. The artwork is formed by splashed ink, which shapes the fierce image of a tiger. The scene depicts the classic story of Wu Song fighting a tiger, taken from the novel Water Margin. Motifs recalling blue and white porcelain are combined with the ink image to add a distinct character. Monochrome printing is used, which keeps printing costs relatively low.

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Overpacked Package

Overpacked

She designed is a package of pastries, which is used as gifts to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the building blocks. The packaging box can be recycled and turned into building blocks, and through the monster's facial features on the packaging box, eyes, nose, mouth, and multiple combinations can be used to pile up what he thinks is a monster's face , like making Frankentense Like scientists, inspire children's imagination.

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Twelve Constellations Sunflower Seed Packaging

Twelve Constellations

Be Er Xiang Twelve Constellations is a sunflower seed packaging design created for a new brand. The container is made of tinplate with an inner plastic bag, and the graphics are produced with four-color printing. Each package measures 100 millimeters in diameter and 150 millimeters in height. The illustrations combine the twelve constellations with sunflower motifs. The constellation theme was chosen because it is a familiar subject among young people. The aim is to give the new brand a distinct look and to attract young consumers.

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