Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Huanghongying Tea Packaging Design

Huanghongying

Huanghongying is a packaging design for tea grown in the mountains of Guizhou. The outer box is made of lightweight carton, which is easy to carry, transport and recycle. The tea is divided into small separate bags, so each portion can be taken without affecting the rest. Hand-drawn illustrations cover the surface of the box and show the tea mountain climate, the local natural ecology and the growing methods used in the tea garden. Useful data is listed beside the illustrations. The design lets consumers see the origin and quality of the tea.

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Moutai Liquor

Moutai

Moutai is a packaging design for a Chinese baijiu liquor. The box is the first to apply the pull-card changing pattern principle to a packaging structure. When a card is pulled, the printed illustration changes, revealing the twelve Chinese zodiac animals and mythical figures gathered for a feast in Maotai Town. The illustrations refer to traditional Chinese culture and aesthetics. The bottle is made with ceramic technology. Three-dimensional low-temperature embossed paper is used to keep the patterns faithful. The box measures 140 by 125 by 300 millimeters.

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Menton Flavored Water

Menton

Menton is a packaging design for a lightly flavored water made with imported lemons. The design uses a bright color palette that recalls a sunny Mediterranean holiday. A random illustrated lemon pattern creates a relaxed mood and supports the natural and healthy character of the drink. A metallic blue tone unifies the different flavors and gives the brand a refined image. The straight bottle is made of PET and weighs only 17.85 grams in the 500 milliliter size, which saves material and energy during production.

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Zhengyuanpu Pu'er Tea Packaging

Zhengyuanpu

Zhengyuanpu Travellers Series is a portable packaging design for Pu'er tea, a traditional Chinese drink. Pu'er tea is usually sold as pressed cakes of 357 grams, which must be pried open with a tea pin before brewing. The Travellers Series holds a small portion instead, so no tools are needed and the wrapper is simply torn open. Each wrapper measures 50 by 85 by 3 millimetres and is made of cotton paper. Embossing, debossing and foil stamping shape the tea image and suit the taste of the intended consumers. Safer materials and a simpler production process were selected.

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Jane Foldable Phone Packaging

Jane

Jane is a packaging design for a foldable mobile phone. The design references bamboo and wooden slips, an ancient Chinese book form, and uses traditional Chinese letterforms. The box is made entirely of special paper with a wood and fabric texture, without plastic or other materials. The user manual wraps around the outer surface and is held in place by magnets. The manual can be detached and rolled up. The box opens with a tab, and the products inside are arranged in separate layers. The packaging measures 198 by 192 by 47 millimeters.

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Co Ba Coffee Packaging Design

Co Ba Coffee

Co Ba Coffee is a packaging design created for a Vietnamese coffee brand. The packaging presents egg coffee, a traditional drink from Vietnam that is still little known in other countries. The logo is based on a minimalist portrait of the founder. The brand name comes from a Vietnamese term for an aunt and recalls family bonds and community life. Colors are taken from the agricultural landscape where the coffee beans are grown. Recyclable paper and polyester are used for the pouches and the stationery. The modern design is aimed at coffee drinkers on the go.

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Wuyi Black Tea Floral Flavor Packing Design

Wuyi Black Tea Floral Flavor

Wuyi Black Tea Floral Flavor is a packaging design for tea. The design is inspired by the mountains, water, flowers, birds and tea of the natural environment of Wuyi Mountain. Rounded compositions drawn with simple lines show these natural elements like scenes from a film. The box uses an inner and outer sliding structure, so the customer opens the package step by step and views the scenes in sequence. The packaging paper has a natural grain, like wallpaper, and supports the idea of returning to nature. The box measures 230 by 60 by 90 millimeters.

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Winter Orange Package

Winter

The design is to promote the orange, named winter naval, produced from an organic farm. The package includes two sizes of cardboard boxes, information card, envelope for orange peeler. The winter naval can only be picked after the baptism of the four seasons. the challenge of the design is to illustrate the significance of the elongated growth routine and different form of an orange tree during four seasons on the package. The design team came up with a drawing that was inspired by the tale of jack and beanstalk. Emphases on the notion of harmony between nature and mankind.

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Wilsons Cold Pressed Dog Food Packaging

Wilsons Cold Pressed

Wilsons is a packaging design for cold pressed dog food. The range covers three products, each offered in 2.5 kg and 10 kg bags. Illustrations of the landscapes of the British Isles wrap around every bag, and each product has its own name and colour palette. The bags are printed in CMYK by flexography with water-based inks over a flood coat of white ink, then finished with a clear protective varnish. Lightweight foil bags with resealable zip closures replace heavy paper sacks, keep the food fresh for longer and help reduce waste.

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Ccpuerh Packaging Design

Ccpuerh

Ccpuerh Tea is a packaging design for a range of pressed and loose teas. The container is a round aluminium can with an electroplated gold lid, a bronzed pattern and silk-screened text. The can measures 80 mm in diameter, with a body height of 70 mm and a lid height of 10 mm. Three printed shapes, round, prismatic and triangular, mark small round tea, small square tea and loose tea. Different can colours indicate different stages of tea maturity, so buyers can identify each product quickly. The design gives traditional tea a simple and modern look.

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Akimbo Coffee Beer Beverage

Akimbo Coffee Beer

Akimbo Coffee Beer is a packaging design for two craft coffee beers created through a partnership between a coffee brand and a brewery. The beers are sold in aluminum cans, and the outer box measures 115 millimeters in length, 66 millimeters in width and 66 millimeters in height. A hand-painted illustration and a retro hand-drawn font give the cans a relaxed and refreshing character. The illustration shows the mascots of both brands surfing at the seaside. The design addresses young consumers and states clearly that the drink is alcoholic.

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Iridescent Oolong Tea

Iridescent

This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world.

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